Get access to the Dare to Launch Bonus Vault and the Transformational Value Manifesto free: https://www.daretolaunchshow.com/taco

Join yours hosts Jeff Walker and Chris Saunders in welcoming Amy Small to the show this week! Amy is the genius behind Knit Collage, an inclusive community for wildly creative knitters and crocheters. After years of exhausting design jobs and a few wrong entrepreneurial turns, Amy crystallized her golden idea: the-knit along. She realized she had the resources and the design expertise to provide the yarn, the designs, the online courses, and the community support directly to consumers. And when she made each course into an 8-week sprint, she was amazed at how her customers helped each other out, and how learning how to knit became a catalyst for transformative self-actualization for her customers. Through this model, Amy created a lucrative business based on her ability to craft unique yarn and creative designs, and release them as limited-edition drops alongside time-sensitive online courses. There are so many incredible business lessons to absorb in this episode around building a following, weaving scarcity and transformation into your business model, and staying true to yourself. Amy did it her way and hit the jackpot at the same time – she’s a perfect case study of the modern entrepreneur.

Key topics discussed:

• Follow Your Passion: The importance of your own passion and innate creativity in starting a business

• Selling Transformation: The necessity of baking a transformative experience into your business model (Amy sells the ability to access your inner child)

• Find Scarcity: How Amy also weaves the element of scarcity into her operation by dropping limited-run physical products

• Inclusivity: Amy’s strategic efforts to foster an inclusive community around knitting

Key takeaways:

• Be Yourself: Amy had to learn the hard way not to tailor her creativity to market demands

• Keep it Simple: Don’t overwhelm your following with constant changes to your offer. It’s confusing for your customers and overwhelming for you and your team!

• Foster Community: Building up an enthusiastic community will help your product expand in all kinds of exciting ways

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Get Jeff's AI Playbook FREE at https://Daretolaunchshow.com/ai

Join your hosts Chris Saunders and Jeff Walker in welcoming Michael Walker to the show this week! Michael is the founder of the Modern Musician, a company dedicated to helping musicians grow their fan bases and build sustainable careers in the industry. His story starts in high school, where he formed a band called Paradise Fears with his close friends. Desperate for some exposure, he and his bandmates used an ingenious strategy called “tour hacking” to grow their fanbase. Before long, they were touring the world, climbing the iTunes alt-rock chart, and multiplying their revenue by a significant factor. And the key principle behind this success, as Michael emphasizes, was connecting with fans on a personal level. After a few key conversations at my PLF Live event pushed him in the right direction, Michael figured out how to teach aspiring musicians his approach to personal connection first through 1-on-1 coaching, and then through his patented masterclass. He’s now helped thousands of musicians build sustainable careers and cut through the competition, and established a million-dollar business along the way. Being a modern musician also means utilizing technology, and Michael offers some insight into how the internet and AI have created huge opportunities – and a few big challenges – in the current landscape. Whether you have a creative background or not, Michael’s story is a perfect case study in how to use the entrepreneurial spirit to turn your passion into a lucrative career.

Key topics discussed:

• Michael’s “Tour Hacking” Technique; His band would follow successful alt-rock bands on tour so they could sell CD’s and chat with their fans while they waited in line.

• Failure to Launch: Michael’s first launch was a dud from a sales perspective… but as is often the case, it taught him everything he needed to make his second launch a winner.

• The Modern Musician: Michael walks us through the pros (freedom, resources) and cons (clutter, competition) of today’s music industry.

• Standing Out: How Michael focuses on competing with value instead of competing with price, and how personalization is the way of the future.

Key takeaways:

• The quality of the product or service isn’t the most important thing. Finding the right audience and communicating with them in a genuine way is what really matters.

• We all have untapped resources within us and we have to discover how to use them in creative and genuine ways.

• Once you know your audience well enough, you can cut through the noise by authentically focusing on how to serve their needs.

• If you’ve cultivated the right audience, selling a high-ticket offer to a small group of customers is no longer a challenge.

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Become a PLF affiliate and make 40% commission on any PLF sale from your traffic to the Launch Masterclass Aug 15 - 29.

Sign up here: https://productlaunchformula.com/affiliate/

Join your hosts Jeff Walker and Chris Saunders in welcoming Mark Duffield-Thomas to the show this week! Mark and his wife Denise run a highly-successful coaching and mentoring business focused on helping entrepreneurs scale up their operations and establish themselves as experts in their communities. Mark and Denise also happen to be the most-successful affiliate marketing partner in the history of Product Launch Formula. This powerful duo has won the annual PFL affiliate marketing competition 6 out of 7 years! Today on the show, Mark breaks down his experiences in affiliate marketing, emphasizing the mutually-beneficial nature of these kinds of partnerships. As Mark explains, affiliate programs are a fantastic way to learn more about the launching process, get more exposure to like-minded entrepreneurs whom you admire, and learn valuable lessons which can be funneled directly back into your own business. The right amount of time and resources must be allocated to run these campaigns properly, however, and Mark speaks on how he and his wife have developed their winning approach over the years. If you’re considering dipping your toes into the world of affiliate marketing, we can’t think of a better primer than this chat with Mark! It’s a pretty strong dose of inspiration and camaraderie for the more seasoned partners out there too!

Key topics discussed:

• Personalization: How reaching out to your audience in custom-tailored communications is becoming the real difference-maker in affiliate marketing.

• Choosing Carefully: Mark recommends only partnering with businesses which he actually supports and fit his specific criteria for success.

• The Process: Like any successful operation, Mark and his wife have a detailed multi-phase process. Mark breaks down what goes into each stage.

• Making Adjustments: Knowing which levers you can strategically pull throughout the process is key to keeping your program going strong.

Key takeaways:

• Diversity of Approach: Successful affiliate campaigns need to use the full suite of marketing tools: blogs, emails, podcasts, live calls, social media, and more.

• Communicate With Your Audience: It’s crucial to have a pulse on the struggles your audience is facing in order to provide relevant resources.

• Seek Mentorship: Think of these programs as a way to build relationships with other entrepreneurs whom you admire.

• Maximizing Leads: Perhaps the most important part of the process is ensuring the highest volume of quality leads in the initial stages of the process.

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!