In this episode, Rahul talks to the Founder of Ten Bear Group, Jessica Thomas, about sales and insights.

Starting with an International Business certification and a degree in Media and Communications, Jessica’s career arch sees her in roles ranging from sales and social insights to starting her consultancy.

What is the story behind the name ‘Ten Bear’? Hear about Jessica’s experiences in multiple sales roles, the difference in working culture between Spain and the UK, her journey into insights and consulting, and get some valuable advice for junior insight pros, all on today’s episode of Data Stories: Leaders at Work.

Highlights

• “One of the ways in which I’m going to achieve work-life balance is actually enjoying the work side of it.”
• “A lot of clients will buy the product, they’ll buy the platform, get it in-house, they’ll get trained on it, and then it just gets left by the wayside.”
• "Always have people in the room that are more intelligent than you.”
• “Don’t wait. Do loads of courses on Udemy. Find out what it is that you enjoy. You can retrain at any point.”
• “If you’re going to go into starting a consultancy, you need to have that background of experience. Even if it’s not the right role, at least try and look for a company that does what you’re interested in.”
• “There’s nothing more valuable than training outside of your job and putting all the effort in yourself outside of your role. You can’t rely on companies to be in a position to move you to the role that you want. You have to make that work for yourself.”

About - Jessica Thomas

Jessica Thomas is the Founder of Ten Bear Group.

Since its inception in 2017, Ten Bear has grown to become an industry leader in digital consumer insights, harnessing the power of social listening, search engine data, and AI.

Even though coming from an unconventional professional experience, and ending up in marketing research and insights, Jessica has managed to build a successful career for herself in this industry.

Ten Bear has garnered multiple awards, including the Stevie Awards’ Bronze Award for Best Women-Led Startup of the Year 2019, the Social Media Marketing Awards’ Social Listening Agency of the Year 2019, and Goodman Lantern’s #2 Top 50 Women in Tech 2017.

Recommended reading:

Learning Social Media Analytics with R, by Raghav Bali, Dipanjan Sarkar, and Tushar Sharma.

Jessica’s Influential People

Kate Franklin

Relevant Links

Website:              https://tenbeargroup.com

LinkedIn:             https://uk.linkedin.com/in/sociallistening

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