In this episode, Rahul talks to Social Intelligence Lead at GSK, Daniel Gardner, about market research and social listening.

Starting off with a background in accounting, Daniel took an accidental turn into the world of market research.

How did Daniel get into marketing research from accounting? Hear about social listening, Daniel’s move to the client-side, his future in different research industries, and hear his advice to new and growing professionals, all on today’s episode of Data Stories: Leaders at Work.

Topics Discussed

1.       [01:30] Daniel’s educational background.

2.       [06:18] Accounting to marketing research.

3.       [13:03] About social listening.

4.       [22:19] Moving from agency to client-side.

5.       [25:56] To stick to healthcare research, or not.

6.       [30:18] Daniel’s Influential people.

7.       [32:49] Recommended resources.

8.       [35:00] Daniel’s vision.

9.       [38:23] Daniel’s advice.

Highlights

•  “The people that are exceptionally gifted in analytics aren’t always the best storytellers.”
• “This space isn’t going anywhere. If anything, it’s going to continue taking off.”
• “Fundamentally, it [social listening] answers questions that otherwise take a really long time to answer through traditional research methods.”
• “There’s never a shortage of challenges to face, but opportunities to be had.”
• “There’s so much that you learn from people beyond your industry, and the way they approach different problems and challenges.”
• “It’s so easy to pigeonhole yourself into the world of social media, and only social media.”
• “I don’t believe in career paths being linear.”
• “Be intellectually curious. Continue to view yourself as a student. Take a step back, recognise that you don’t know everything and you never will, but be open and receptive to learning new things.”

About - Daniel Gardner

Daniel Gardner is the Lead Data Analyst, Social Intelligence for the US Region at GSK.

He previously held this role at Pfizer, and was part of the joint venture with GSK.

His career started with the W2O Group, where he held various roles in analytics, market research, social listening, and data science.

Daniel holds a BA in Economics from the University of Maryland College Park and an MBA from the American University Kogod School of Business.

Daniel’s Influential People

Daniel’s media team and past bosses.

Jamie Dimon

Kat Cole

Relevant Links

Website:              https://www.gsk.com

LinkedIn:             https://www.linkedin.com/in/danielgregorygardner

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