In this episode of Daybreak, hosts Snigdha and Rahel try something new — instead of the usual monologue or interview, they cover three of the biggest social media stories from around the world.

The first is Brazil's ban on the Elon Musk-owned microblogging platform, X. The feud between Musk and Supreme Court Justice Alexandre de Moraes traces back to April, when the judge ordered the suspension of dozens of accounts for allegedly spreading disinformation. Musk refused to comply and the row that followed was, well, unhinged. It ultimately led to Musk shutting shop in Brazil and Moraes ordering the local telecom agency to block access to X across the nation of 200 million. A somewhat similar situation arose in India back in 2020, but it unfolded very differently.

Next up, host Snigdha dives into a recent study by the International Panel on the Information Environment that flags owners of social media platforms as one of the biggest threats to a trustworthy news environment online

And finally, host Rahel shares some of the biggest announcements from Meta Connect 2024. Spoiler: one was a pair of augmented-reality sunglasses that looked a lot like classic Ray Ban wayfarers, but worked essentially like a mini computer you could wear on your face.

Tune in.

Daybreak is now on WhatsApp at +918971108379. Don't forget to take our egg freezing survey.

P.S. For next Thursday's Unwind, send us your recommendations to us as texts or voice notes. The theme is "favourite murder mystery."

If you have feedback on our new news wrap format, please write to us on WhatsApp or send us an email at rahel@the-ken.com, Snigdha@the-ken.com

Check out the story about Starlink, host Rahel mentioned during the episode.

What put iPhone city on the map is that it produces more than half of the world’s iPhone’s every single year. The global demand for the Apple iPhone has only increased over the years. To keep up with that demand Foxconn hires up to 200,000 workers – a mix of migrants and college students – to make sure that the assembly lines keep running. Especially during the peak season which happens to begin right around now, from September to February.

Iphone city is the perfect example of the China manufacturing playbook. It is what propelled China to emerge as the world’s manufacturing hub. It’s pretty simple – Foxconn and companies like it build these large facilities, pack millions of migrant laborers into dorms near their facilities, and get them to work long hours, in often tough conditions.

But now things are changing. More and more global companies are adopting a China-plus-one strategy. And India is becoming a favoured alternative.

And as the focus shifts our way, manufacturers in India are pretty much replicating the same China labour model. But this model has an indigenous problem.

Tune in

Back in 2022, e-commerce giant Flipkart’s 35 billion dollar universe was left with a gaping fintech hole after the payments app Phonepe was spun off. There a brief period, after that, when it wasn’t clear whether Flipkart would ever try to dip its toes in consumer payments play again.

But then again, this is Flipkart. Here is a company that has a finger in every pie – from online travel, fashion, quick commerce, logistics, even medicine delivery. Some may say it was only a matter of time before the company filled that gap and took another big fintech bet.

That time came in June, when Flipkart launched Super.money, a credit-first unified payments interface app. Emphasis on credit-first. But the thing is, right now, credit is a hill everyone is queueing up on.

So, does Flipkart stand a chance?

Tune in.

Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite opening line from a book or film.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Half of the world’s electric cars are on China’s roads, thanks to a wave of smart incentives for both consumers and manufacturers, such as tax breaks and purchase subsidies. The payoff is tangible: the smog that once shrouded some major cities has lifted, and road noise has dropped significantly.

But it brought unexpected costs and challenges that nobody saw coming.

Tune in

Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite opening line from a book or film.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

A few years ago, Flipkart CEO Kalyan Krishnamurthy had set a target of 40% growth across all categories for Flipkart. But in 2023, it was still stuck at 20%. So the company is now on a mission. It wants to push growth, gain market share, and turn a profit.

So in January 2024, Flipkart's top execs along with the CEO came together for a meeting to outline a roadmap for 2024. Krishnamurthy wanted Flipkart to introduce a loyalty programme for top spenders, give out more incentives to ensure customer loyalty, push up transaction numbers and average order sizes, and also focus on brands.

In the same meeting he also admitted that the company had faced quite a few hurdles the previous year but he was sure they’d make a comeback and hit profitability before the IPO.

But here’s the thing, prepping for an IPO often has long term effects on a company’s culture. And the cracks are already beginning to appear inside Flipkart.

Tune in.

**This episode was first published on 6 May, 2024

Meet Shaik Salauddin, a 38-year-old cab driver from Hyderabad, who is fighting for the rights of eight million gig workers from across the country.

While India's gig economy is burgeoning, the workers on whose backs it is built barely enjoy any rights or legal protections. Salauddin realised this early on and in 2019, after five years of relentless pursuit, the Indian Federation of App-based Transport Workers (IFAT) was born. With over 25,000 members working for aggregators like Uber, Amazon, and Zomato, through IFAT, Salauddin is redefining the way we look at trade unions. To begin with, the union has no political affiliations. Instead, Salauddin encourages all of its members to understand power structures and approach the right people to drive change.

Thanks to his efforts, two states, Karnataka and Rajasthan, have introduced legislations to protect the rights of gig workers. Others like Kerala are working on their own.

In this episode, hosts Snigdha and Rahel speak to Salauddin himself and to Prof. Vinoj Abraham from Labour Economics at the Centre for Development Studies in Thiruvananthapuram to understand the significance of Salauddin's work and why it is important to protect gig workers.

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

A special shout out to Hari Krishna, from the Two by Two team, who kindly agreed to dub parts of this episode. Thank you, Hari!

Fill in Akshaya's Happiness Survey here

For nearly two decades, Abhishek Ganguly worked as the managing director of Puma, the German athleisure brand in India. In that period alone, the brand’s revenue shot up from Rs 20 crore to close to Rs 4,000 crore. Under Ganguly, Puma even managed to beat its longtime rival Adidas to become a market leader.

In 2023, Ganguly decided to quit and start his own venture called Agilitas Sports with two of his colleagues from Puma, Atul Bajaj and Amit Prabhu. Within a year, Ganguly’s company has managed to rack up more than Rs 700 crore in revenue.

The way Ganguly and his co-founders got to this point is interesting. Instead of doing the obvious thing and launching their own sneaker brand, Ganguly did something quite odd. Something, that even the biggest sportswear brands in the world – Nike, Reebok, Adidas – have never even attempted.

Last September, Agilitas bought India’s largest sportswear contract manufacturer, Mochiko shoes. This is the company that manufactures shoes for international brands like Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon – the works. Ganguly’s logic behind owning the factory is simple – he wants whole pie and not just a slice of the margin.

He told The Ken's DVLS Pranathi that having the additional manufacturer’s margin in a price-sensitive market like India is worth its weight in gold. But there is a reason giants like Puma and Adidas don’t go down this road—taking care of manufacturing in-house is a logistical nightmare. That’s why most brands outsource to companies that are equipped to do it, like Mochiko.

But Agilitas is dead set on bringing the entire operation in-house. It’s convinced it can work and has also managed to convince VCs that there is merit in controlling both manufacturing and distributing.

Investors are betting on the Ganguly-Bajaj-Prabhu trio to pull off another Puma-sized victory.

But will the other shoe drop?

Tune in.

**The host mistakenly said a decade instead of two decades when referring to Abhishek Ganguly's stint at Puma. The error is regretted.

Fill in Akshaya's Happiness Survey here

DAYBREAK UNWIND RECCOMENDATIONS FOR COMFORT FOOD SPOTS

Rahel: Kappa Chakka Kandhari, Bangalore,
Unnamed food truck at Utorda Beach, South Goa

Snigdha: Alu Dum from Bari's tuck shop near Loreto Convent, Darjeeling
Thukpa at Kunga's, near Planter's Club, Darjeeling
Ghee Podi Dosa from Umesh Refreshments, Indiranagar, Bangalore

Satyam: Litti Chokha, Jai Mata Di Food Stall, HSR Layout, Bangalore

Shayanika: Dosa and Puliyogare Rice at 3 Trees Cafe, Upper Dharamkot, Dharamsala

Rahul: Egg fried rice at Tenzin Kitchen, Koramangala

Akshaya: Okonomoyaki and fried tofu sushi at Dahlia, Chennai

Back when it was launched in 2020, Bajaj Finsev Health had a clear plan: it wanted to provide a complete healthcare package to its consumers.

And it did that by happily playing a supporting role in India’s booming healthcare industry.

Here's what Bajaj Finserv Health does. It is essentially a health management platform. So it facilitates things like doctor consultations and health checkups to its 400-odd corporate clients. Simple enough.

But four years later, the company’s vision has evolved. They want to take things to the next level. It’s clearly sick of playing a supporting role. So it has decided to step into the spotlight. The first step was to acquire 22-year-old Vidal Healthcare, which is a third party administrator.

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

PS. While you're here, here's the happiness survey for the season finale of The First Two Years.