Dear Bri: Community Strategy, Fiascos, and Drama

De: Bri Leever Community Consultant Strategist and Founder at Ember.
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  • Resumen

  • Welcome to Dear Bri, an advice column for community conundrums, fiascos, and drama! In each episode, host and community strategist Bri Leever brings on a guest community expert to read and advise on an anonymous letter from a real-life community creator in distress. From online community-building mishaps to community engagement tactics, this podcast will help you master the art of community management by providing oh-so-relatable community stories (in a dramatic retelling) while approaching the issue with sound community strategy and advice.The mission? Helping community creators and community managers feel a little less crazy and a lot less alone. You're in the right place if you are... Community Curious: Creators or brands interested in exploring the benefits of a community for their business. Learn the basics of community-powered marketing and building a community-powered business from scratch.Community Hatchlings: Newcomers to online community building looking for guidance and support. Discover best practices, tips for growing and engaging your community, and learn from others' experiences.Senior Community Folks: Experienced community managers seeking expert advice on the toughest situations. Get insights into advanced community engagement tactics and innovative growth strategy.Dear Bri combines relatable storytelling with expert community strategy, making it a unique and valuable resource for community pros. Each episode provides real-life scenarios, practical solutions, and actionable steps you can implement in your community management practices.Community creators listening to Dear Bri will feel a little less alone in the important work of community building and a whole lot less crazy as each episode normalizes and provides strategic insights for some of the toughest online community scenarios. Whether you're curious about building a community, just starting out, or a seasoned professional looking for advanced advice, Dear Bri has something for you. Episodes drop weekly on Tuesday. Hit the follow button so you don't miss out! Hosted by Ausha. See ausha.co/privacy-policy for more information.
    Bri Leever
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Episodios
  • How do I deal with potential conflict in my community that I can see coming? with Carrie Melissa Jones, CEO of the CMJ Group

    How do I deal with potential conflict in my community that I can see coming? with Carrie Melissa Jones, CEO of the CMJ Group
    Oct 1 2024

    In this episode, we’re hearing from Hesitant in Honolulu. Our letter today deals with a sensitive subject between two community members and the question of whether to take a proactive approach or not to try to control the potential conflict.


    To better help Hesitant in Honolulu, I invited Carrie Melissa Jones as my guest expert. She is an award-winning community builder, author, social scientist, and consultant who has worked with large enterprises, foundations, non-profits, and leading brands like Discord, Nike, Google, Microsoft, and Airbnb. So, she definitely has the experience and the hard-earned wisdom for the job.


    So, tune in for practical ways to stay ahead of any potential conflict, a new way of thinking about competition and community.


    In this episode:


    (03:27) Drama at dinner

    (07:03) Clear is kind and the permission to trust your intuition

    (11:49) The communitea: Hesitant in Honolulu’s letter

    (13:51) How to proactively approach potential conflict in your community

    (19:51) Community mantras

    (22:12) Revisiting and reassessing your community values

    (25:42) Competition or community?

    (32:41 ) Proactively having the hard conversation

    (35:31) Building community is work worth doing


    Resources Mentioned:

    📖 Carrie’s book: Building Brand Communities: How Organizations Succeed by Creating Belonging.

    ❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

    💛 Join Ember. The place for go-getter community creators building community-powered businesses.


    Noteworthy quotes:

    “When people stop making progress in a community, that is when engagement stalls. And similarly with you as a leader, if you as a leader stop making progress with the community, then interest often wanes, progress stalls, engagement drops.“ - Carrie Melissa Jones


    Carrie Melissa Jones

    🖥️ Website

    📱 Linkedin


    Bri Leever

    🖥️ Website

    📩 Newsletter

    📹 Youtube

    📱 Linkedin


    And before you go…

    💜 Leave a review on Apple Podcasts

    💚 Leave a review on Spotify

    That helps the podcast more than you know and I deeply appreciate it. 🙏


    Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.


    *Dear Bri is produced by Ideablossoms.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    39 m
  • How do I bring more diversity, equity, inclusion, and belonging into my community? with Community Consultant Jae Washington

    How do I bring more diversity, equity, inclusion, and belonging into my community? with Community Consultant Jae Washington
    Sep 24 2024

    In this episode, we’re hearing from Hopeful in Houston. Our letter today deals with a community builder who wishes they had better guided their community through diversity, equity, inclusion, and belonging (DEIB).


    To better help Hopeful in Houston, I invited Jae Washington as my guest expert. She is the perfect person to bring us new insights because she is a community consultant, curator, and connector with experience at Zeenefits and as Head of the Global Client Community at Headspace, where she revolutionized engagement and community-building within B2B organizations.


    So, tune in for a truly insightful and profound episode, with frameworks and tactics to help you build a community full of belonging, diversity, equity, and inclusion.


    In this episode:

    (04:00) Some harsh realities of being a community manager for an organization

    (10:07) The communitea: Hopeful in Houston’s letter

    (12:18) The 3 GRs: gratitude, grace, and growth

    (14:38) The value of belonging

    (18:38) Steps to bring a better DEIB initiative to your organization’s community

    (23:21) A new state of B.E.I.N.G.

    (25:48) Celebrating differences in your community

    (28:16) How to start your community on the right track with DEIB

    (31:09) When the community is asking for something you can’t deliver

    (34:47) Support, not save

    (37:55) A surprise: the letter’s origins


    Resources Mentioned:

    ❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

    💛 Join Ember. The place for go-getter community creators building community-powered businesses.


    Noteworthy quotes:

    “Just because an organization hires you to manage or institute community does not mean they value community.“ - Jae Washington

    “If our similarities are the spark for connection, our differences beget growth and education.” - Bri Leever


    Jae Washington

    🖥️ Website

    📱 Linkedin


    Bri Leever

    🖥️ Website

    📩 Newsletter

    📹 Youtube

    📱 Linkedin


    And before you go…


    💜 Leave a review on Apple Podcasts

    💚 Leave a review on Spotify


    That helps the podcast more than you know and I deeply appreciate it. 🙏


    Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.


    *Dear Bri is produced by Ideablossoms.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    42 m
  • If I build it, how do I make sure they come? with Alli Ball, founder & CEO of Food Biz Wiz

    If I build it, how do I make sure they come? with Alli Ball, founder & CEO of Food Biz Wiz
    Sep 17 2024
    In this episode, we’re hearing from Eager Beaver in Baltimore. Our writer today fell into the age-old myth: build it and they will come. Thankfully, they’ve since switched their mindset and realized that it takes a heck of a lot of consistent marketing to get people in their community and would like some advice.To better help Eager Beaver in Baltimore, I invited Alli Ball — founder & CEO of Food Biz Wiz — as my guest expert. I literally couldn’t think of a better person for this episode than someone who has successfully marketed their paid community program for 10 YEARS, which is basically unheard of. Never mind that in that program, she teaches people how to market their products in the food industry.So, tune in for some insights about how to market your community effectively, how to set the right expectations and let go of any guilt toward your community members, and much more.In this episode:(03:52) When your free community turns out to be a mistake(08:43) The fine line between entitlement and empowerment(11:10) The free + paid community conundrum and Alli’s pop-up group solution(16:50) The decision to create a community on Facebook(20:14) The communitea: Eager Beaver in Baltimore’s letter(22:41) Community building or a dictatorship(27:23) The importance of setting clear expectations and strong boundaries(36:27) Leading your community by example(38:44) Retail Ready®: a transformative community(41:03) Alli’s drip sprinkler system marketing strategy(47:25) Layering in live launches with an evergreen sales system(52:11) The evolution of Retail Ready®Resources Mentioned:🎙️ Listen to the Food Biz Wiz Podcast here!🎧 Catch up with Episode 2 | Am I crazy to resist going from a cohort-based to a membership community model? With Marie Schacht, CEO of Akimbo to learn more about these two models.❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.💛 Join Ember. The place for go-getter community creators building community-powered businesses.Noteworthy quotes:“If you are the leader of your community and you are the first person to respond to every post, first person to put a comment in there, to give advice, that's a dictatorship. That's not actually a community.“ - Alli Ball“If the goal here is that I serve my community members with the best possible advice, most thoughtful responses, what boundaries do I need to put in place so that I can realistically deliver that?“ - Bri LeeverAlli BallAlli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program providing strategic support, curated curriculum, and values-aligned community for producers of packaged products in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once you’re there.🖥️ Website📱 Linkedin🤳 InstagramBri LeeverBri got her start building a community and growing it to a multi-million dollar revenue stream for a social enterprise in Portland, OR. Now, she supports folks used to running their business on content, coaching, and consulting to create their community offer. She's a Community Strategist by day and a Campervan host by night on the Big Island of Hawaii and you'll usually find her on, in, or under the water.🖥️ Website📩 Newsletter📹 Youtube📱 LinkedinAnd before you go…💜 Leave a review on Apple Podcasts 💚 Leave a review on SpotifyThat helps the podcast more than you know and I deeply appreciate it. 🙏Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.*Dear Bri is produced by Ideablossoms.
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    57 m
Liderazgo Marketing Economía
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