In this episode of The Business Babble, hosts Johnny, Mike, and Wicus explore the essential topic of core values and work ethic in business. They discuss how these elements define a business's identity, influence its culture, and impact client relationships.

The conversation kicks off with Mike asking about the criteria for taking on new clients, leading Wicus to emphasise the importance of understanding a business's core values and how they show up for their clients. Johnny highlights authenticity as a key value, explaining how being genuine and relatable can build trust and strong relationships with clients. Mike adds to this by listing values such as accountability, tolerance, resourcefulness, and friendliness, stressing the importance of demonstrating these values through consistent behaviour.

Wicus explains that core values are the personality of a business, shaping its culture and guiding its actions. The hosts discuss the significance of leadership in embodying and promoting these values, noting that a positive attitude and behaviour from leaders set the tone for the entire organisation.

The episode also touches on the challenges of maintaining these values when hiring new staff and the necessity of aligning personal and business goals. The hosts share practical advice on defining, demonstrating, and embedding core values in a business to ensure long-term success.

Tune in to learn how to identify and implement core values in your business, creating a strong foundation for growth and client satisfaction. Prepare for the next episode, where the discussion will focus on the vision for your business, including setting long-term goals and understanding the direction of travel for sustained succe