• Demand Decoded: Demand Generation & Digital Marketing Podcast

  • De: Blend
  • Podcast

Demand Decoded: Demand Generation & Digital Marketing Podcast Por arte de portada

Demand Decoded: Demand Generation & Digital Marketing Podcast

De: Blend
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  • Resumen

  • Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency.

    Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer.

    We cover topics like:
    - Lead generation vs. demand generation
    - B2B marketing strategy
    - Digital marketing tactics
    - Creating demand
    - Marketing attribution
    - Outdated and ineffective marketing strategies
    - Content marketing

    So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success.

    © 2024 Demand Decoded
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Episodios
  • Working Budget vs. Non-Working Budget: Where Should Marketers Invest?

    Working Budget vs. Non-Working Budget: Where Should Marketers Invest?
    Jul 11 2024

    Is your marketing budget being split effectively?

    In this episode of Demand Decoded, we tackle a widespread challenge in marketing...

    Balancing short-term results with long-term growth.

    We'll explore how the pressure for quick wins often leads to overspending on 'working' budgets, while neglecting crucial 'non-working' investments that build sustainable success.

    Join us live to learn how to optimise your marketing budget for both immediate impact and lasting success.

    Watch all episodes on YouTube
    Join future episodes live on LinkedIn
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    1 h y 2 m
  • The Allbound Methodology: Integrating Inbound and Outbound w/Ben Smith

    The Allbound Methodology: Integrating Inbound and Outbound w/Ben Smith
    Jun 26 2024

    Is it possible to use both inbound and outbound effectively, at the same time?

    In this episode of Demand Decoded, Ben Smith, Marketing Director at Reachdesk dives deep into the Allbound methodology, how you can use it in your business, and how they've used it at Reachesk to smash their revenue targets.

    We discuss:

    • What 'Allbound' is
    • The benefits of Allbound for B2Bs
    • What a typical Allbound setup looks like
    • How to measure and attribute revenue when using Allbound
    • How Reachdesk are using outbound to drive 60% of revenue
    • Tactics for using intent data in outbound

    Watch all episodes on YouTube
    Join future episodes live on LinkedIn
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    51 m
  • Lead Generation vs. Demand Generation (Data-Backed Comparison)

    Lead Generation vs. Demand Generation (Data-Backed Comparison)
    Jun 14 2024

    Is demand generation really more effective than lead generation?

    Until recently, there was limited publicly available data comparing the effectiveness and conversion rates of these two marketing approaches.

    But thanks to research from HockeyStack, we now have clear data showing the differences in performance.

    In this episode of Demand Decoded, we analyse lead generation versus demand generation using Hockeystack's report. The data reveals the huge differences between these strategies.

    This is a must-listen episode if you:

    • Are experiencing poor lead generation results
    • Are considering shifting to a demand generation strategy
    • Need to navigate the transition from lead gen to demand gen at your company

    We dive into the data and numbers so you can make an informed decision for your marketing efforts.

    Watch all episodes on YouTube
    Join future episodes live on LinkedIn
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    55 m
Liderazgo Marketing Economía
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