Mehul Patel, Head of Marketing and Customer Insights at Prosimo, discusses the innovative go-to-market approach at Prosimo. He emphasizes the importance of understanding buyers and their purchasing behavior, and tailoring the go-to-market strategy accordingly. Patel also mentions the significance of data visualization and tracking success through key performance indicators (KPIs). He advises startups to have a clear story and let the data support it. Additionally, Patel highlights the importance of internal marketing and getting everyone in the company to think like marketers.

In this episode of the Demand Generation Club podcast, Franco Caporale interviews Davis Sarmins, the head of acquisition marketing at Printify. Sarmins discusses his career trajectory and how he became the head of acquisition marketing. He also talks about the tech stack he uses at Printify, including analytics tools, marketing performance tools, and CDPs. Sarmins explains the unique challenges and approaches to B2B2C marketing and how Printify targets individual entrepreneurs. He emphasizes the importance of a growth mindset and experimentation in scaling a business.

Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her unconventional journey to content marketing. She highlights the need to understand business goals and audience when crafting a content strategy. For quick wins, she recommends repurposing content and focusing on one social media channel. She also discusses using gated content to build trust with the audience. To scale content production, Rosenzweig suggests creating a content backlog and building a team of trusted writers, emphasizing the importance of writing samples and engaging introductions in recruitment. Key lessons she shares include the value of saying no and building strong relationships with the finance team to secure budget for content initiatives.