Earlier this week, George rolled out probably one of the most epic Why Go HubSpot guides for growing businesses I’ve ever seen. In it, he not only make the business case for HubSpot by discussing the platform’s potential overall, you also provide a thorough overview of the promise and features of each hub — as well as your thoughts on why each Hub is such a powerful driver for sustainable growth for a business.

💥 Related HubSpot Resources:

• Why Go HubSpot? Ultimate Business Growth Guide
• Why Go HubSpot Operations Hub?

Here’s where it gets interesting, though. It’s been a good long while since we discussed HubSpot Operations Hub. But this guide brought the topic back up in our conversations this week.

Specifically the fact that, while this Hub has been around since 2021, we still see confusion all across the Big Orange Sprocketverse about what the HubSpot Operations Hub is, what we mean when we say “operations,” and who is actually responsible for operations.

In This Episode

This week, George, Liz, and Max discuss the HubSpot Operations Hub and the importance of operations in business. They highlight the confusion around the definition of operations and the misconceptions associated with it. They emphasize that the Operations Hub is a set of tools that improve data hygiene, automate processes, and streamline operations across multiple hubs.

💥 Go Deeper: How Have Inbound + HubSpot Changed?

They talked about the significance of data quality and proper formatting in operations. The conversation explores the role of operations in supporting growth and the need for businesses to master operational processes. They also discussed the confusion around HubSpot Operations Hub and the importance of having a clear definition of business operations. This highlighted the need for someone to be responsible for operations and the role of Operations Hub in streamlining processes and automating operational needs.

Keywords

HubSpot Operations Hub, operations, data hygiene, automation, data quality, formatting, growth, operational processes, HubSpot Operations Hub, business operations, confusion, responsibility, data hygiene, custom coded workflows.

Key Takeaways

• The HubSpot Operations Hub is a set of tools that improve data hygiene, automate processes, and streamline operations across multiple hubs.
• Data quality and proper formatting are crucial in operations to ensure accurate and effective use of data.
• Operations play a significant role in supporting growth and improving business processes.
• Businesses need to master operational processes to achieve efficiency and effectiveness in marketing, sales, and service.
• The definition of operations can vary, leading to confusion and misconceptions about its role in business. There is confusion around HubSpot Operations Hub and the need for a clear definition of business operations.
• Someone needs to be responsible for operations and Operations Hub can streamline processes and automate operational needs.
• Operations Hub is suitable for those who require data hygiene, custom coded workflows, and extended functionality for their teams.
• Data hygiene and clean data should be a priority for businesses.
• Custom coded workflows can provide powerful automation and extend the functionality of HubSpot.

And so much more ...

Additional Resources

• Why Go HubSpot? Your Free Ultimate Business Growth Guide
• Why Go HubSpot Service Hub?
• What Is Customer Delight + Who Is Responsible?
• How Have Inbound + HubSpot Changed?