When presenting treatment options to patients, it’s about more than just listing your findings and recommended treatment options. Dentists have to be able to communicate so the patient understands everything being discussed but, more importantly, inspires them to move forward with treatment.

In today's digital age, having a solid online presence is crucial for any business to succeed. For dental practices, this means optimizing their websites and using digital marketing strategies to attract potential patients. In this episode, Naren Arulrajah and Dr. Eric Block will explore how dentists can use Google to grow their veneer cases and other high-value services.

For a prosperous and fulfilling career in dentistry, clinical excellence and top-tier patient care are essential. A vital component of achieving this is training your dental assistants to perform to the best of their abilities. This episode presents practical tips to help your dental assistants improve practice efficiency and productivity and reduce stress levels.

For dental practices, it's common to struggle with ranking high on Google and getting new patients. According to statistics, most web pages receive no traffic from Google, but there are ways to improve your visibility. This episode emphasizes the six key areas dental practices should focus on to rank well organically, the significance of Google reviews, and how EKWA can assist in enhancing your online presence and attracting more patients.

Enhancing the hygiene department in a dental practice can be a daunting task. This episode is a comprehensive guide that explores various strategies to make it more efficient and productive. The morning huddle, a critical time for the entire staff to review the day's schedule and important details, sets the stage for a successful day. By allowing the hygienist to gather essential data and alert the dentist via an inter-office messaging system, precious time is saved. Dental Business Journal hosts Dr. Eric Block, and Naren Arulrajah emphasizes the importance of clear policies, open communication, and co-diagnosis to ensure optimal patient care. With these strategies, dental professionals can take their hygiene department to the next level.

On this week's podcast episode, Dr. Block and Naren deeply dive into dental marketing and explore the pros and cons of switching from PPO plans to Google. From attracting new patients to building a solid online presence, they share expert tips for making the transition smooth and successful. So, if you're ready to take your practice to the next level, tune in to this episode and discover the power of Google!

In this episode, Dr. Eric Block provides expert insight into the dental materials and techniques that have contributed to his success as a general dentist over the last 20 years. By sharing his knowledge, Dr. Block hopes to assist other dentists in making informed decisions about which materials and techniques to use for their patients. Whether you're a seasoned practitioner or a new dentist, this episode provides valuable information about the latest dental materials and methods.