Step into the world of branding with this illuminating episode of MOJO: The Meaning of Life and Business. Host Jennifer Glass engages in a thought-provoking conversation with brand designer Arielle Kwestel, as they explore the intricate nuances of crafting a compelling brand identity.

From defining the core elements of a brand to discussing the impact of design consistency across different business divisions, this episode delves into the art and science of branding.

Whether you're a startup looking to establish your brand voice or a business navigating the complexities of multiple divisions, join us as we unravel the strategies and insights that shape brand perception and success.

Discover the transformative power of branding with Arielle Kwestel on this engaging episode of MOJO.

About my guest: Arielle Kwestel is a brand designer based out of Israel. An eco-nerd with a history in both fine art and writing, she loves using a solution-oriented mindset to create brand identities for growing companies.

Connect with Arielle on Facebook, LinkedIn, Instagram, and on the web at https://rubberbandstudio.com Keywords: brand designer, brand design, engineering, spatial relations, visualization, brand personality, brand philosophy, brand presentation, logo, visual elements, verbal elements, service elements, brand identity, mission statement, Ikea, business personality, branding misconception, design process, initial funding, logo usage, brand strategy, company divisions, design consistency, brand change, market dynamics, scandals impact, personal branding, catchy names, clothing style, Rubberband Studio, word of mouth