In this conversation, Kevin Davis interviews Jay Bentley from Gtechniq Marine North America. They discuss Jay's background as a financial advisor and his transition into the boating industry. They also talk about the challenges of marketing and selling ceramic coatings in the boating world, the importance of understanding customer pain points, and the growth of Gtechniq's certified installer network in the marine industry. The conversation explores the different market segments in the boating industry and the challenges and opportunities for marine detailers. It emphasizes the importance of building relationships and networking in the industry.

The conversation also discusses the value proposition of ceramic coatings for boats and the economics of boat ownership. The advice for marine detailers includes setting realistic expectations, being professional in appearance and communication, and specializing in their services. The episode concludes with a mention of the upcoming Gtechniq Marine Summit in Orlando.

Takeaways

• The boating industry is a traditional business that is slow to adopt new technologies.
• Selling ceramic coatings in the boating world requires understanding customer pain points and presenting the value of the product.
• Building a business within a business requires education, marketing, and building relationships with manufacturers, distributors, and detailers.
• The marine industry has a low barrier to entry, so it's important to vet detailers and installers to ensure professionalism and quality.
• The growth of Gtechnic's certified installer network in the marine industry is a result of education, marketing, and building relationships. Building relationships and networking are crucial in the boating industry.
• Setting realistic expectations and delivering quality work is key for marine detailers.
• Ceramic coatings offer long-term protection and cost savings for boat owners.
• Boat ownership comes with significant operating costs and maintenance expenses.
• Professional appearance and communication are important for marine detailers.
• Specializing in boat detailing can lead to success in the industry.
• The GTECNIC Marine Summit is a valuable event for networking and industry growth.

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Episode Summary

In this high-energy episode of Cruise Control, hosts Kevin Davis, Chris DiGiovanni, and Grant Menard dive deep into the strategies that can take your business from good to great. They explore how to scale your business effectively, focusing on Grant's journey of expanding his window tinting services from 15 to 60 jobs a week. The trio discusses the importance of a proactive business mindset, the role of digital marketing, and the power of knowing your numbers. With actionable advice on everything from Google Ads to email marketing, this episode is a must-listen for anyone serious about growing their business.

Key Takeaways

1. The Power of a Proactive Mindset: Shift from being reactive to proactive in business by anticipating future needs and opportunities.
2. Maximizing Marketing Channels: Not every marketing strategy works the same; understanding which channels work best for your business is key to maximizing leads.
3. Leveraging Digital Tools: Google Ads, retargeting, and social media can dramatically increase your visibility and conversion rates when used effectively.
4. Efficiency in Operations: Scaling your business requires both marketing strategies and operational efficiency. Ensuring your team can handle increased workload is crucial.
5. Customer Engagement is King: Using email marketing, customer spotlights, and UGC (User-Generated Content) helps maintain strong relationships with existing customers while attracting new ones.

Get your one-stop success solution at www.detailersroadmap.com!

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In this episode of Cruise Control, host Kevin Davis sits down with Matt Kelly, a veteran in the detailing industry and the innovative mind behind HydroSylex and Detailing World. Matt shares his remarkable journey, from learning the ropes of detailing at a young age to facing immense challenges and ultimately creating a thriving business empire. Through candid storytelling, Matt opens up about the hardships that shaped him, the importance of staying ahead of industry trends, and the power of resilience and faith in overcoming obstacles. This episode is packed with actionable insights for anyone looking to build a successful business while staying true to their values.

Key Takeaways

1. Resilience Through Hard Times: Matt discusses hitting rock bottom and how those moments of struggle fueled his drive to succeed, emphasizing the importance of perseverance in business.
2. Innovation and Adaptation: Matt highlights the need to stay ahead of the curve by identifying gaps in the market and being the first to capitalize on new opportunities.
3. The Role of Faith: Faith plays a significant role in Matt’s life, guiding his decisions and providing strength during difficult times. He encourages others to find a higher purpose to keep them grounded.
4. Personal Relationships and Business Success: Building strong personal relationships is key to business success. Matt talks about the value of face-to-face interactions and the trust that comes from genuine connections.
5. The Impact of Social Media: Matt advises using social media wisely, focusing on business rather than getting caught up in the negativity that often pervades online platforms.

Get your one-stop success solution at www.detailersroadmap.com!

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