In this conversation, Kevin Davis interviews Jay Bentley from Gtechniq Marine North America. They discuss Jay's background as a financial advisor and his transition into the boating industry. They also talk about the challenges of marketing and selling ceramic coatings in the boating world, the importance of understanding customer pain points, and the growth of Gtechniq's certified installer network in the marine industry. The conversation explores the different market segments in the boating industry and the challenges and opportunities for marine detailers. It emphasizes the importance of building relationships and networking in the industry.

The conversation also discusses the value proposition of ceramic coatings for boats and the economics of boat ownership. The advice for marine detailers includes setting realistic expectations, being professional in appearance and communication, and specializing in their services. The episode concludes with a mention of the upcoming Gtechniq Marine Summit in Orlando.

Takeaways

• The boating industry is a traditional business that is slow to adopt new technologies.
• Selling ceramic coatings in the boating world requires understanding customer pain points and presenting the value of the product.
• Building a business within a business requires education, marketing, and building relationships with manufacturers, distributors, and detailers.
• The marine industry has a low barrier to entry, so it's important to vet detailers and installers to ensure professionalism and quality.
• The growth of Gtechnic's certified installer network in the marine industry is a result of education, marketing, and building relationships. Building relationships and networking are crucial in the boating industry.
• Setting realistic expectations and delivering quality work is key for marine detailers.
• Ceramic coatings offer long-term protection and cost savings for boat owners.
• Boat ownership comes with significant operating costs and maintenance expenses.
• Professional appearance and communication are important for marine detailers.
• Specializing in boat detailing can lead to success in the industry.
• The GTECNIC Marine Summit is a valuable event for networking and industry growth.

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Episode Summary

In this high-energy episode of Cruise Control, hosts Kevin Davis, Chris DiGiovanni, and Grant Menard dive deep into the strategies that can take your business from good to great. They explore how to scale your business effectively, focusing on Grant's journey of expanding his window tinting services from 15 to 60 jobs a week. The trio discusses the importance of a proactive business mindset, the role of digital marketing, and the power of knowing your numbers. With actionable advice on everything from Google Ads to email marketing, this episode is a must-listen for anyone serious about growing their business.

Key Takeaways

1. The Power of a Proactive Mindset: Shift from being reactive to proactive in business by anticipating future needs and opportunities.
2. Maximizing Marketing Channels: Not every marketing strategy works the same; understanding which channels work best for your business is key to maximizing leads.
3. Leveraging Digital Tools: Google Ads, retargeting, and social media can dramatically increase your visibility and conversion rates when used effectively.
4. Efficiency in Operations: Scaling your business requires both marketing strategies and operational efficiency. Ensuring your team can handle increased workload is crucial.
5. Customer Engagement is King: Using email marketing, customer spotlights, and UGC (User-Generated Content) helps maintain strong relationships with existing customers while attracting new ones.

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In this episode of Cruise Control, host Kevin Davis sits down with Matt Kelly, a veteran in the detailing industry and the innovative mind behind HydroSylex and Detailing World. Matt shares his remarkable journey, from learning the ropes of detailing at a young age to facing immense challenges and ultimately creating a thriving business empire. Through candid storytelling, Matt opens up about the hardships that shaped him, the importance of staying ahead of industry trends, and the power of resilience and faith in overcoming obstacles. This episode is packed with actionable insights for anyone looking to build a successful business while staying true to their values.

Key Takeaways

1. Resilience Through Hard Times: Matt discusses hitting rock bottom and how those moments of struggle fueled his drive to succeed, emphasizing the importance of perseverance in business.
2. Innovation and Adaptation: Matt highlights the need to stay ahead of the curve by identifying gaps in the market and being the first to capitalize on new opportunities.
3. The Role of Faith: Faith plays a significant role in Matt’s life, guiding his decisions and providing strength during difficult times. He encourages others to find a higher purpose to keep them grounded.
4. Personal Relationships and Business Success: Building strong personal relationships is key to business success. Matt talks about the value of face-to-face interactions and the trust that comes from genuine connections.
5. The Impact of Social Media: Matt advises using social media wisely, focusing on business rather than getting caught up in the negativity that often pervades online platforms.

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In this conversation, Kevin Davis and Larry Broughton discuss the importance of building relationships and providing excellent customer service in sales. They emphasize the need to treat customers as clients and focus on solving their problems rather than just making a sale. They also highlight the power of compliments and genuine connections in creating a positive customer experience. Larry shares his superhero backstory and how his experiences in the Green Berets and as a father have shaped his leadership style. They also touch on the importance of follow-up and building rapport with customers. The conversation focuses on hiring and building a team in small businesses.

Larry Broughton advises that in the beginning stages of a business, it's important to identify three key qualities in potential hires: attitude, integrity, and capacity. He emphasizes the need for leaders to invest in their team members and create a positive work culture. Kevin Davis highlights the importance of open and honest communication in building strong teams and suggests that leaders should be willing to have difficult conversations. They also discuss the challenges faced by small businesses, including supply chain issues and access to capital, and offer advice on how to overcome these challenges.

Takeaways

• Treat customers as clients and focus on solving their problems
• Build rapport and genuine connections with customers
• Compliments and positive interactions can make a lasting impact
• Follow-up with customers to ensure satisfaction
• Leadership is about serving and empowering others When hiring, look for candidates with a positive attitude, integrity, and the capacity to grow.
• Invest in your team members and create a positive work culture.
• Have open and honest communication, even when it's difficult.
• Challenges for small businesses include supply chain issues and access to capital.
• Define success beyond money and focus on making a meaningful impact.

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Part of our regular Live series!

The conversation discusses the importance of marketing and strategic planning for detailers during slow periods. It emphasizes the need for detailers to continue marketing and engaging with customers even when they are busy. The conversation also highlights the significance of knowing and understanding business numbers, such as costs and pricing. The hosts introduce the Google Business Maps Accelerator as a tool to improve visibility and ranking on Google Maps. They provide examples of businesses that have benefited from the accelerator and explain how it works. In this conversation,

Chris and Kevin discuss the importance of Google map ranking and the challenges of influencing it. They also highlight the success of a new detailing business and the potential of using Google Business Accelerator to further improve rankings. They introduce the concept of a victim vs. victor mentality and encourage business owners to take control of their situations.

They also discuss the upcoming launch of an instant price generator tool for pre-qualifying customers. Overall, the conversation emphasizes the importance of a holistic approach to marketing and the need for a positive mindset.

Takeaways

• Detailers should continue marketing and engaging with customers even during busy periods.
• Knowing and understanding business numbers, such as costs and pricing, is crucial for success.
• The Google Business Maps Accelerator can improve visibility and ranking on Google Maps.
• The accelerator uses stacks and creations of signals around a physical map location to improve visibility.
• The accelerator can be beneficial for businesses in competitive areas. Google map ranking is difficult to influence and requires local authority and positive signals like reviews and a great website.
• A new detailing business achieved success within a short period of time and could further improve rankings with Google Business Accelerator.
• Having a victim mentality can hinder business success, while adopting a victor mentality can lead to positive outcomes.
• A holistic approach to marketing, including a great website, SEO, Google Business Accelerator, and user-generated signals, is crucial for success.
• An instant price generator tool can help pre-qualify customers and streamline the pricing process.

Get your one-stop success solution at www.detailersroadmap.com!

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Bob Phillips, the president and CEO of P&S Sells, Inc., shares his insights on balancing business and family, the importance of finding the right partner, and the process of selling a business. He emphasizes the need for work-life balance and the support of a spouse who understands the demands of entrepreneurship. Bob also discusses the challenges of coaching and mentoring employees and the importance of putting people in positions where they can succeed.

He shares his experience of selling P&S and highlights the importance of preparing the business for sale and finding the right buyer. In this conversation, Bob Phillips discusses the acquisition of P&S Detail Products by ATG and MPE Partners. He shares his experience going through the acquisition process and highlights the benefits of joining a larger organization.

Bob also provides advice for small business owners on how to make their businesses marketable for potential buyers. He emphasizes the importance of running a business that can operate without the owner and having clean financials. Bob believes that the detailing industry has a bright future with opportunities for growth and adaptation to new services and technologies.

Takeaways

• Finding the right partner and having a supportive spouse are crucial for balancing business and family life.
• Coaching and mentoring employees is important, but it's also necessary to put people in positions where they can succeed.
• Selling a business requires preparation and finding the right buyer who appreciates the brand and values of the company.
• Work-life balance is essential for long-term success as a business owner.
• Being open to learning from mistakes and allowing employees to make mistakes can lead to growth and improvement. Joining a larger organization can provide resources, support, and opportunities for growth.
• To make a business marketable for potential buyers, it should be able to operate without the owner and have clean financials.
• The detailing industry has opportunities for growth and adaptation to new services and technologies.
• Detailers should focus on selling a consumable product and catering to the evolving needs and preferences of customers.

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This is our wrap of episode from our Troubleshooting Your Business Podcast Series. We delve into the complexities of scaling businesses sustainably while achieving long-term success and maintaining a balance between work and personal life. The discussion features valuable insights from speakers like Kevin Davis, Barry Theil, Grant Menard, David Caballero, Andrew Houston, and Michael D'Andrea, who share their personal experiences, challenges, and strategies for business growth. Key themes include the importance of efficiency, quality, continuous learning, excellent customer service, and building strong relationships. The episode also addresses the challenges of managing friendships, workload, and fair hiring practices, emphasizing adaptability, open communication, and prioritizing meaningful experiences over financial gain. Ultimately, the speakers highlight the significance of finding happiness and fulfillment in one's work while enjoying life.

Key Takeaways

1. Efficiency and Quality: Prioritize efficiency and maintain high-quality standards in all aspects of your business to ensure sustainable growth.
2. Continuous Learning: Embrace continuous learning and adaptability to stay ahead in the competitive business landscape.
3. Customer Service: Excellent customer service is crucial for building strong, lasting relationships with clients.
4. Work-Life Balance: Balancing work and personal life is essential for long-term success and personal fulfillment.
5. Employee Management: Fair hiring practices and proper employee management can significantly impact business growth and employee satisfaction.
6. Meaningful Experiences: Focus on meaningful experiences and personal happiness over merely chasing financial gains.
7. Open Communication: Foster open communication within the team to address challenges and improve business operations.
8. Long-Term Strategies: Develop and continuously reevaluate long-term business growth strategies and goals.
9. Adaptability: Be prepared to adapt and make necessary changes to ensure the sustainability and success of the business.
10. Enjoy the Journey: Remember to step back and enjoy life while running a successful business, finding contentment through serving others and achieving a relaxed work-life balance.

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In this conversation, Kevin Davis and Justin Roethlinghofer discuss various topics including health, fitness, business, and personal growth. They touch on the importance of consistency, taking ownership of one's health, and the negative aspects of extreme fitness. Justin shares his personal backstory and how it shaped his mission to redeem the health of the world. They also discuss the need for intentional and consistent behaviors to bridge the gap between potential and reality.

The conversation explores the importance of awareness, becoming someone new, and creating a system for sustainable change. It emphasizes the need to understand and communicate with our bodies, prioritize health, and live intentionally. The discussion also touches on the impact of poor health on business and the importance of taking small steps to improve overall health and fitness. The conversation concludes with a reminder that success is achievable with the right mindset, intentionality, and a focus on personal growth.

Find more about Own-It at www.ownitcoaching.com.

Takeaways

• Consistency is key to success in all areas of life
• Taking ownership of one's health is crucial for overall well-being
• Extreme fitness can be detrimental to one's health and should not be celebrated
• Building intentional and consistent behaviors is essential for bridging the gap between potential and reality Awareness is key to understanding the patterns and stressors that contribute to chronic illness.
• Becoming someone new involves embodying habits and behaviors that align with our desired outcomes.
• Creating a system based on individual needs and priorities leads to sustainable change.
• Communication with our bodies is essential for optimal health and performance.
• Prioritizing health and living intentionally allows for greater capacity and success.
• Small changes in habits and lifestyle can have a significant impact on overall health and fitness.
• Success is achievable by staying in the journey, maintaining energy and focus, and trying one more time.
• The Power of Ownership book and Own It Coaching offer resources and support for personal transformation.

Chapters

00:00 Introduction and Morning Routines

03:06 The Power of Consistency in Life and Business

09:08 Taking Ownership of Your Health for Success

11:55 The Negative Side of Extreme Fitness

25:12 Understanding Chronic Illness and the Importance of Awareness

27:36 Becoming Someone New: Embodying New Habits and Behaviors

29:02 Creating a System for Sustainable Change

31:30 Communicating with Our Bodies for Optimal Health

34:19 Prioritizing Health and Living Intentionally

39:22 Shifting Mindsets: What if Everything Didn't Have to Be So Hard?

43:26 80% is Your 100%: Taking Small Steps to Improve Health and Fitness

48:47 Success: Staying in the Journey and Trying One More Time

51:38 Resources for Personal Transformation: The Power of Ownership and Own It Coaching

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