In this episode, Coach Coop and Coach Jay interview Brian Jones, a former professional hockey player and owner of Efficient Strength Training LLC. They discuss Brian's journey from being a pro athlete to becoming a strength and conditioning coach and the challenges he faced in the industry. Brian emphasizes the importance of starting strength training at a young age and developing movement maps to improve performance. He also highlights the gaps in strength and conditioning programs in high schools and the need for specialized coaches. Brian shares his vision of providing strength and conditioning programs to more high schools and his app, Xelerate Performance, which helps coaches create personalized training programs. The Accelerate Performance app is free for strength coaches to use, but there are upsells for additional features. Coaches can access the exercise inventory for free and create their own programs. The app also offers a program design feature for $9.99 a month, as well as individualized program design for $39 a month. The app allows coaches to track their athletes' progress and streamline their business. Bryan Jones, the creator of the app, emphasizes the importance of not getting discouraged and learning from experienced coaches. He also highlights the value of working with special populations and general population clients to sustain a training business.