• Differentiation: How To Stand Out

  • Apr 29 2024
  • Duración: 22 m
  • Podcast

Differentiation: How To Stand Out

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  • Resumen

  • In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusing on brand, taking a polarizing stance, being radically transparent, and leveraging personal brands. Laja emphasizes that differentiation is a CEO-level problem and that companies must build their vision around being unique rather than simply copying competitors.

    Chapter Markers:

    00:00:00 - Introduction
    00:01:00 - MarTech landscape and sameness
    00:02:30 - Differentiating beyond features
    00:05:00 - Competing to be unique
    00:07:15 - Limited consideration sets
    00:09:00 - Commitment to differentiation
    00:10:15 - Three types of standout brands
    00:13:00 - Eight traits of commodity brands
    00:15:00 - Personal brands for differentiation
    00:17:30 - Strategies from "Differentiate or Die"
    00:20:15 - Jillion down on what works
    00:20:45 - Differentiation as a CEO problem

    My links:

    X: https://twitter.com/peeplaja

    LinkedIn: https://www.linkedin.com/in/peeplaja/

    Personal site: https://peeplaja.com/

    Wynter: https://wynter.com/

    Speero: https://speero.com/

    CXL: https://cxl.com/
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