Dig In Por arte de portada

Dig In

De: Dig Insights
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  • Resumen

  • Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
    Dig Insights
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Episodios
  • 104. How to revolutionize innovation with predictive analytics

    104. How to revolutionize innovation with predictive analytics
    Jul 15 2024

    On this week’s episode, host Jess Gaedeke is joined by Rob Wengel, President and CCO of Woxi to discuss how Woxi has revolutionized the innovation process, the journey to founding Woxi, and valuable lessons learned from working with high-profile clients like PepsiCo.

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    35 m
  • 103. How to really hear consumers in 2024

    103. How to really hear consumers in 2024
    Jun 26 2024

    It’s our season 2 finale and we’ve got a special episode of Dig In. Join our very own Frank Serpico and Patricia King in their conversation with Risa Duesing, VP, Global Head of Consumer Insights at Kraft Heinz all about the pros and cons of tech-enabled and online qualitative research, examples of how Kraft and Dig are marrying qual and quant to achieve better insights, and the multiple ways that qual can be used to push business decisions.
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    41 m
  • 102. How Chobani redefined branding with augmented reality (AR)

    102. How Chobani redefined branding with augmented reality (AR)
    May 2 2024

    On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.
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    23 m
Marketing Economía
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