Digital Changemakers Por arte de portada

Digital Changemakers

De: JCDecaux UK
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  • Resumen

  • JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.

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    JCDecaux UK
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Episodios
  • Mastering the masterbrand.

    Mastering the masterbrand.
    Jul 29 2024

    Markéta Kristlova, Brand Equity Lead at Müller UK & Ireland, joins Ian Whittaker, sharing why she believes a strong brand and visual identity can drive success and why it is important for marketers to put customers first, stay agile and adapt to changing market needs.


    With 15 years in FMCG, Markéta’s experience includes marketing roles at Mondelez, working on global brands such as Cadbury. In 2023, Müller, one of the UK’s favourite dairy brands, announced the launch of a new masterbrand strategy, reminding consumers that, 30 years after the brand first launched in the UK, there is a still a Muller hero product for everyone.


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    22 m
  • How to grow your business through marketing.

    How to grow your business through marketing.
    Jul 10 2024

    Nada Arnot, EVP of Marketing at The Economist, joins Ian Whittaker to share how she went from being a performance-oriented, “non-believer” in brand, to launching the iconic publication’s largest brand-building campaign in years.

    By proving the value of brand marketing as a full-funnel strategy to the Board and revealing the key role data played in unlocking marketing investment, find out how Nada successfully targeted the next generation of readers and why she believes your brand is the most important investment your business can make.



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    29 m
  • How creative testing drives results.

    How creative testing drives results.
    Mar 6 2024

    In this episode, Andrew Tindall, Senior Vice President - Global Partnerships at System1, and Chris Felton, Director of Data and Insight at JCDecaux UK, join Ian Whittaker to discuss the controversial, but hugely popular article; ‘7 out of 10 OOH ads don’t work. Here’s why and how to fix them’, written by Andrew for The Drum, on the lack of creativity in Out-of-Home advertising. System1 are ad-testing experts who measure emotion to give brands confidence that their ads will work and Chris brings a wealth of experience, new groundbreaking research and a string of recent awards to prove what really works when it comes to OOH advertising.


    Read the full article here.

    Download your copy of our ‘Creative Best Practice Guidelines' here.


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    24 m
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