Kevin Farrar has over 36 years of experience at IBM acting as a trusted advisor on technology, innovation, and adoption in the sports industry. He provides input to strategic planning discussions to influence the client & IBM technology roadmap & plans.

As a member of IBM’s Global Sports & Entertainment Partnerships team, Kevin provides UK leadership on contractual negotiations and has overall responsibility for the UK programme governance & budget.

Kevin is IBM’s “face” of Wimbledon and has extensively featured in media coverage worldwide across TV, radio, online & print media, including BBC National News, BBC News Live: World Business Report, BBC Sport, BBC R5 Live, BBC R4: The World Tonight, BBC Arabic, BBC Click, BBC Tech Tent, World Service Radio, ITV National News, Japanese TV, Canadian TV, CNN, Fox News, Bloomberg and numerous other global MSM outlets.

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About Wimbledon IBM Partnership

Wimbledon works closely with IBM to provide fans with AI-generated insights and world-class digital experiences. As the Official Technology Partner of The Championships for the past 33-years, IBM has developed solutions to modernise and streamline workloads, and delivered innovative digital experiences to engage sports fans around the world through IBM iX, the experience design arm of IBM Consulting.

IBM Consulting leverages hybrid cloud and enterprise-grade AI to co-create an open and flexible platform of innovation for Wimbledon. This platform transforms over 2.7 million data points into actionable insights, automates critical business processes, and secures the tournament's digital operations, ensuring a seamless and engaging fan experience.

About ‘Catch Me Up’ feature
The new 'Catch Me Up' feature displays pre- and post-match player cards with AI-generated player stories and analysis via wimbledon.com and the Wimbledon 2024 App. Player cards will be personalised based on user preferences and data such as their location and myWimbledon profile, starting with their favourite players. Pre-match content will include analysis of recent performance and likelihood to win predictions, and post-match it will include key statistics and highlights. The feature will also create longer-form daily summaries of play.

'Catch Me Up' was built using IBM's Granite large language model (LLM) to provide AI-generated text using the capabilities of the watsonx platform. The model has been trained on the Wimbledon editorial style and will be monitored by the All England Club. The new feature is designed to help Wimbledon scale its content to both new and existing tennis fans globally, as well as provide fans access to timelier, curated coverage across ladies' and gentlemen's singles matches which are often happening simultaneously.

Useful links and resources

https://dinisguarda.medium.com/ibm-genai-catch-me-up-and-wimbledon-case-study-how-is-ai-being-used-in-sports-and-tennis-fa7568bbc35d
https://businessabc.net/wiki/kevin-farrar
https://www.linkedin.com/posts/kevinfarraribm_ibm-technology-at-the-2023-masters-activity-7047461943867006977-i52o/
https://www.youtube.com/watch?v=t7oOxw3v_0c
https://www.wimbledon.com/en_GB/news/articles/2024-06-17/wimbledon_and_ibm_launch_catch_me_up.html

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Boris is the Senior Innovation Manager and Technology Strategist in the CTO Office at Siemens. Based in Nuremberg, Germany Boris responsibilities include innovation management, the development of technology strategies and roadmaps, and technology scouting. His areas of expertise encompass startups, quantum computing, industrial AI, scaling artificial intelligence, ecosystems, and the data economy.

Boris has contributed to several publications, including white papers and reports on topics such as service integration and management, fabric-based computing, and the concept of Liquid IT.

At ‘AI With Purpose Summit 2024’ event by Siemens in Germany, Boris is a panelist on “Challenges and Opportunities of AI Governance.”

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About AI With Purpose Summit 2024

The AI For Purpose Summit 2024, organised by Siemens, took place on June 10th and 11th at the House of Communication in Munich, Germany. The event, powered by the Siemens AI Lab, aims to bring together leading experts, industry leaders, and policymakers to discuss the pressing challenges and promising opportunities of integrating AI into various industrial sectors.

The AI For Purpose Summit 2024 emphasises the importance of developing AI solutions that not only drive efficiency and innovation but also adhere to ethical standards and regulatory requirements.

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Raj Aditya Kapoor is a serial entrepreneur, tech innovator, educator, investor, and mentor with focus areas like blockchain, AI, Robotics, Cybersecurity, IoT, and cloud computing. He has designed and worked on 4 Blockchains, 5 Centralised Exchanges, 3 Swaps and 3 DEX's.

He is the Founder and Chairman of the India Blockchain Alliance, the largest Indian emerging technology tech think tank. Raj is also the Chairman of the Global Alliance for Artificial Intelligence and Innovation. He is an Advisory Board Member at over 60 Web3.0 companies including, Tata Elxsi, Spherium, Soulverse and more. He is also the CEO of Growth Alley Inc, USA.

Raj has also been actively involved in initiatives promoting sustainable development, environmental conservation, and social welfare. He is the India Strategy Lead at 5ire, a sustainable blockchain ecosystem. Some of the projects he has been involved in are: "Carbon Chain", "The Tree Chain", and "Nature Conservation Chain".

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About India Blockchain Alliance

India Blockchain Alliance (IBA) is a prominent organisation established in 2018 with the primary objective of fostering collaboration and advancement in the field of blockchain technology. As a not-for-profit entity, IBA is dedicated to promoting evidence-based adoption of Blockchain and Distributed Ledger Technologies (DLT) across various sectors, both public and private.

Drawing expertise from diverse backgrounds including Blockchain, Academia, Information Technology, Computer Science, regulators, and policymakers, IBA serves as a hub for networking and knowledge exchange. Its membership comprises a close-knit network of experts and organisations, encompassing policymakers, academics, blockchain engineers, venture capitalists, and visionaries.

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