Join Alex Hobcraft, founder of AWH Marketing, as he reconnects with the DiscoPosse Podcast. Alex takes us on a journey through his entrepreneurial path, starting from a humble music school in 2009 to becoming a marketing expert. Discover how Alex navigated the challenges of the 2008 economic crash, scaled his business, and learned the importance of hyperlocal marketing.

Alex shares invaluable insights into the intricacies of digital marketing, from the importance of a Google Business Profile to leveraging analytics and social media effectively. With a blend of humor and deep knowledge, Alex and the host delve into the evolution of marketing strategies and the significance of understanding your customer. Whether you're a small business owner or a marketing enthusiast, this episode offers a wealth of practical advice and inspirational stories.

Tune in to learn how to turn creative passion into a successful business, the importance of serving your community, and the art of making every customer interaction count. This episode is a masterclass in combining creativity with business acumen to achieve remarkable results.

This podcast is made possible by the team at GTM Delta

In this episode, Karina Klever, founder of Klever Compliance, shares her extensive experience in governance, risk, and compliance (GRC). With a career spanning over three decades, Karina delves into the fundamentals of GRC, breaking down complex concepts and offering practical insights on streamlining compliance processes. She emphasizes the importance of creating tailored policies, managing vendor relationships, and the necessity of passive evidence collection. The conversation also touches on the impact of AI and data retention in modern compliance frameworks. Tune in to gain valuable knowledge on demystifying GRC and making it more manageable for your organization.

This podcast is made possible by GTM Delta

Welcome to the DiscoPosse Podcast! In this episode, hosts Milou and Brian join Eric for an engaging conversation about their exciting new podcast, Socializing Security. They discuss the challenges and joys of starting a podcast, the intricate world of security and compliance, and the diverse experiences that led them here.

Listen in as Brian and Milou share their backgrounds in IT and compliance, the inspiration behind their podcast, and their passion for making complex topics accessible to everyone. With a focus on learning, networking, and community, their podcast aims to bridge gaps and bring valuable insights to both professionals and everyday listeners.

Whether you're a tech enthusiast, a compliance officer, or just curious about cybersecurity, this episode offers a wealth of knowledge and inspiration. Don't miss it!

This podcast is made possible by GTM Delta

Join us on the DiscoPosse Podcast as we welcome back Shira Shamban, CEO and co-founder of Solvo. Shira shares the journey of Solvo's evolution, the challenges of pivoting a tech startup, and the importance of maintaining a positive company culture. Dive into the intricacies of selling security solutions to developers and the lessons learned along the way.

Discover how Solvo has adapted to market needs, from enhancing UI for security teams to implementing compliance monitoring and auto-remediation features. Shira's candid insights on leadership, strategic thinking, and personal well-being offer valuable takeaways for entrepreneurs and tech enthusiasts alike.

Don't miss this engaging conversation that balances the technical with the human aspects of running a successful startup.

This podcast is made possible thanks to GTM Delta

In this episode of the DiscoPosse Podcast, Jack Naglieri, the founder of Panther Labs, shares the journey of his company from a single platform to a leading cloud-based SIEM solution. He discusses the strategies businesses can employ in the changing landscape of cybersecurity and data collection. The episode delivers invaluable insights for anyone interested in cybersecurity, data strategies, and the journey of building a tech startup.

The episode also explores how businesses can protect their most crucial assets amidst the sea of data. It covers key facets of data protection, including data capture, intent establishment, and deploying layered defenses. Furthermore, the discussion elucidates Panther's unique detection-as-code approach that caters to business-specific needs and highlights the importance of a robust risk reduction strategy.

In addition to discussing Jack’s experiences, lessons around customer retention, creating customer-centric teams, and developing intertwined cycles of feedback are also discussed. The episode explores how Panther makes choices about technology integration points and balances co-engineering and co-marketing in partner ecosystems. It highlights the emerging importance of data lakes and big data.

The conversation shifts to discuss the intersection of data security and Artificial Intelligence, emphasizing the rising intricacies of SIEM and how businesses harness data to make informed security decisions. The discussion also addresses potential risks brought about by these advancements, especially concerning data retention. Finally, the conversation underscores the optimistic outlook brought about by the democratization and advancements in open source models.

Jack shares his community-focused efforts through his podcast "Detection at Scale." Lastly, Jack reveals how he uses his personal and professional learning practices to contribute to his work in technology. This insightful episode is truly inspiring and offers valuable takeaways for those passionate about software development, data security, and customer-centric design.

This podcast is made possible thanks to GTM Delta

Welcome to an episode of the DiscoPosse Podcast, where we explore the complex topic of compliance and technology with Bryan Caplin, Chief Revenue Officer of Thoropass. Bryan discusses his 25-year journey in sales and sales leadership roles, detailing his experiences from CEB (now a part of Gartner), Axiom Law, up to his new role at Thoropass.

Learn about the evolving compliance industry and the shift in focus to SOC 2 compliance for early-stage companies. Bryan talks about the importance of compliance automation, the changing buyer personas as companies grow, and how Thoropass offers a streamlined compliance process with its holistic solutions.

We delve into the importance of lived experiences when building software and processes, the necessity of compliance as a daily task, and the concept of "living the compliance life". We also discuss the challenges faced when companies transition from catering to early-stage buyers to upscaling for market, emphasizing the patience and commitment required for a successful move.

Bryan shares insights about maintaining security and compliance in a fast-paced SaaS environment, the reality of customer churn, and the importance of humility in leadership amidst rapid growth and innovation. This episode provides an enlightening deep dive into the complexities of compliance and security for SaaS products, making it a must listen for anyone interested in the field.

The DiscoPosse Podcast is made possible by the work of GTM Delta.

Dr. Shmuel Kliger, the founder of Causely.io, discusses his journey in the IT industry and the development of Causely. With a strong focus on reducing labor associated with IT operations, Dr. Kliger emphasizes the importance of understanding causality and building intelligent systems to drive insights and actions in complex IT environments. He highlights the need to focus on purpose-driven analytics and structured causality models to effectively manage and control IT systems.

Dr. Kliger also touches on the role of human interaction in influencing system behavior, mentioning the importance of defining constraints and trade-offs to guide automated decision-making processes. He envisions a future where humans provide high-level objectives and constraints, allowing the system to automatically configure, deploy, and optimize applications based on these inputs. By combining human knowledge with machine learning capabilities, Dr. Kliger aims to create a more efficient and effective approach to IT management, ultimately reducing troubleshooting time and improving system performance.

The DiscoPosse Podcast is brought to you in thanks to GTM Delta.

EriK Peterson, CTO and founder of CloudZero, discusses the pivotal concept that every engineering decision is essentially a buying decision. He shares his journey from sales engineer to product manager, highlighting the critical need for considering cost as a nonfunctional requirement in software development. Erik emphasizes understanding unit economics, visualizing costs in terms of business impact, and aligning engineering efforts with business outcomes to drive innovation and improve margins through modernization initiatives.

Check out the folks at https://cloudzero.com for more. Super cool platform and team!

This podcast is made possible thanks to GTM Delta.