The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors.

Key Time Stamps

00:00 Podcast Update

00:24 Our Rebranding Journey

01:10 Upcoming Interviews and Content

01:32 The Need for a Business Makeover

02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand

02:37 Understanding Brand Identity

03:18 The Importance of a Sticky Brand

03:48 The Elements of a Complete Brand Identity

04:51 The Difference Between Rebranding and Refreshing

07:22 Five Indicators Your Brand Needs a Makeover

07:36 Examples of Successful Rebrands and Refreshes

18:53 The Risks of Rebranding Too Quickly

21:26 The Financial Implications of Rebranding vs Refreshing

22:19 Conclusion and Call to Action

Resources

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