You can try.

Or you can be your best.

Too many of us try to be our best by trying to be what others want us to be.

And this is true for many many businesses.

And is so true in content and marketing strategy in a digital era.

If you don't optimise, you can't get indexed.

If you don't click bate, you might not be liked, shared, or followed.

If you don't pay for views, you can't optimise for conversion.

No one will find you.

But what if you thought about your audience last, what if you did your best most passionate work knowing it was your best.

Surely your best work would inspire those that need you to find you.

This is a long game.

If you have a deep knowledge of a subject, you have a deep knowledge of spotting signals and signs of change.

This is how change happens.

People who really love their work, tell others what they do, these stories inspire.

You can LEAD people to new places.

Here's Todays Podcast

Thanks for listening

Phil (Founder and Director of DX3.co.uk)

#team #people #growth #argybargy

https://www.dx3.co.uk/free-guides

Where are you now?

Where do you want to go?

There is always a way, but we don't always know which way is best.

Here's one of my examples, in 2004 I built a CRM database, it was primitive, a PC-based Microsoft Office Access database that I'd got the back end customised so it could connect to the internet and send emails "automatically", seems simple enough hey.

BUT I didn't quite see the significance of it at the time.

I was building this before Mailchimp, before Hubspot, before Salesforce, before WhatsApp....  But I didn't see it.

I'd built it because I wanted to start and maintain a relationship with my clients. I wanted my clients to come to me, inbound rather than me always going to them outbound.

I wasn't being lazy.

I wanted to be timely.

I wanted my clients to feel I was always available.

An email from me and my company was welcomed, embraced, and often replied to.

The response made me feel special and wanted.

BUT these emails pushed me in a direction.

The direction I hadn't planned to go.

And I grew my company. and grew and grew.

I was still building and using the database, I'd called it ELVIS after a database I'd worked on at Virgin.

BUT I still didn't see how valuable it was to me and my company.

And I didn't for a minute think how valuable it would be for other companies.

I didn't think.

I was leading, but by being so far ahead I felt I needed to slow down, growing fast was costly.

I started slowing down, I started allowing others to catch up with me.

I eventually found myself behind......

mmmm....

When you lead, make sure to look around, make sure you know where you are, and make sure you decide to stay ahead.

Just make sure you know how far ahead, don't leave that to your competition.

Here's Todays Podcast

Thanks for listening

Phil (Founder and Director of DX3.co.uk)

#team #people #growth #argybargy

https://www.dx3.co.uk/free-guides

The strongest option.

Take 7 lego blocks, the same size but different colours.

Take some time to think about your business.

Take a moment to prioritise the blocks by colour.

Did you think.... which colour did you like most.... or did you think which colour was most important if it was part of your business?

The latter thinking is VERY hard.

We're building now.

So, take some time to look at the blocks.

There is no rush.

Just look carefully at what you have.

Switch off the noise, you do this well and given time the blocks in your hands CAN become strong, but the noise has to be off.

You must own your opportunity.

NOW MAKE THOSE BLOCKS STRONG.

The noise will try and distract you from the task.

You might think it's too simple.

You might think this is just play.

You might think, you can't think.

This is not play, you're looking for the strongest option.

Here's Todays Podcast

Thanks for listening

Phil (Founder and Director of DX3.co.uk)

#team #people #growth #argybargy

https://www.dx3.co.uk/free-guides