In this episode of BlowUp Local, host Ryan G Thomas shares insights on standing out in a crowded chiropractic marketplace. Fresh from dropping his family off at the airport, Ryan discusses his recent marketing experiment with direct mail, the challenges of home printing, and the importance of differentiation in business. He dives into strategies for increasing patient certainty, including leveraging social proof, offering guarantees, and providing exceptional customer service. Ryan emphasizes the power of referrals and the need for aggressive, imperfect action in business growth. Whether you're a chiropractor looking to attract more patients or an entrepreneur seeking to stand out, this episode offers valuable tips on marketing, patient conversion, and business differentiation. Tune in for Ryan's unique perspective on growing a local business in today's competitive landscape. Go to ⁠https://blowuplocal.com/⁠ to learn more!

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