• Does marketing automation eliminate recruiter cold calls?

  • Jan 23 2023
  • Duración: 33 m
  • Podcast

Does marketing automation eliminate recruiter cold calls?

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  • Resumen

  • Adam Gordon has been in recruitment for 23 years and was the founder of the first recruitment automation solution, Candidate.ID, which he sold to iCIMS in March 2022. Adam then became the Vice President of Marketing Automation Technology for iCIMS. Adam is also the Co-Host of Recruiting Brainfood. Candidate.ID, recently re-named to iCIMS Marketing Automation, allows talent acquisition teams to become far more efficient and effective in getting their employment brands and opportunities in front of candidates. Instead of blasting the same email to all candidates, marketing automation systems like Marketo, Pardot, and iCIMS Marketing Automation automatically send different emails to different candidates depending on factors such as which emails they open and when, which links within those emails they click, and what content on the career site they engage with. Recruiters are notified when a candidate of interest then engages with enough of the right contact so recruiters get to spend far more of their time with candidates who are already interested, instead of having to first determine which candidates might be interested.
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