In South Africa, the biggest manufacturer of glass bottles once ran an advert in which a university student, wanting to impress his new girlfriend who was arriving soon for a dinner date, decanted cheap wine from a box into an empty glass bottle he had to hand.

That was tongue-in-cheek, but misrepresenting cheap wine And we're not talking about passing off a bottle of $5 wine as a bottle of $10 wine, of course, when we're talking about fine Bordeaux, the stakes are a lot higher: I've previously supported my long-lost cousins by splurging on 6 bottles of Chateau Lagrange for £300 Christmas that was both far more than I should have spent and far less than we're talking about here, there is a bottle of Chateau Lafite Rothschild that's a year older than my little brother and currently on sale for £42,000!

These days, if I'm going to drink French wine, it is the exceptional Domaine Baudon straight from the winemakers and their new horse.

A good sommelier could identify a bottle of plonk, even in a suitably dusty bottle, but you can't really scale a good sommelier. That's where Professor Alexandre Pouget and colleagues step in with an AI-powered model to detect fake wine: https://www.theguardian.com/science/2023/dec/04/researchers-create-ai-tool-detect-fraudulent-wine

Professor Pouget can be found at: https://neurocenter-unige.ch/research-groups/alexandre-pouget/

Christo and Brendan are both active on LinkedIn at https://www.linkedin.com/in/christo-van-zyl-innovator/ and https://www.linkedin.com/in/brendanlegrange/

You can find more of Christo at chaos-out-of-order.com

Brendan's other podcast is www.howtolendmoneytostrangers.show and his action-adventure novels are all available - some for free - on Amazon

Show art is created with Dall-E, show music is created with suno.ai

Website: https://www.haightenedsenses.com/

LinkedIn: https://www.linkedin.com/company/haightened-senses

YouTube: www.youtube.com/@hAIghtenedsenses

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