• Doing It Online : The Doable Online Marketing Podcast

  • De: Kate McKibbin
  • Podcast

Doing It Online : The Doable Online Marketing Podcast  Por  arte de portada

Doing It Online : The Doable Online Marketing Podcast

De: Kate McKibbin
  • Resumen

  • This is the Doing It Online Podcast with your host serial entrepreneur, 6 and 7 figure funnel strategist and super nerd, Kate McKibbin, where every week we’re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a tonne more profit too.
    Copyright 2023 All rights reserved.
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Episodios
  • #215 - If your sales have plateaued or gone backwards, do this!
    Jun 25 2024

    Have your sales stalled, plateaued or even started to decline? If so, please don’t beat yourself up.

    It’s not just you, and there’s certainly nothing wrong with you. It’s happening to some of the biggest and longest standing businesses out there.

    So, let’s take a deep breath, dust ourselves off and look at this six-step plan that will help you increase sales, maintain growth and stay proactive in these challenging times.

    We’ll step through:

    1. Getting clear on your numbers
    2. Identifying and focusing on profitable offers
    3. Adapting and optimising your offers
    4. Making more frequent offers
    5. Growing your audience
    6. Optimising existing processes

    Remember, you don’t have to be a marketing expert to start seeing growth again, but you do need to take some practical steps towards getting there.

    If you need help, that’s precisely what we do at eCourse Empire. Head over to hellofunnels.co/empire  for more details. Remember, even if your sales have slowed, you can turn things around with the right strategies. Looking forward to seeing you inside when you’re ready!

    LINKS:

    Website | Instagram | Programs | YouTube

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    14 m
  • #214 - What is a Sales Ecosystem and why do you need one for your course?
    Jun 18 2024

    Have you ever been told that you could be just "one funnel away from a million dollars"?

    While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.

    So, what can you do instead that works easier, better and faster?

    Today, we’ll explore creating a sales ecosystem, which includes these three main components:

    1. Email Engine: The Heartbeat of Your Business
    2. Social Selling System: Engaging Your Audience
    3. Evergreen Launching: Sustaining and Growing

    By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind.

    So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.

    LINKS:

    Website | Instagram | Programs | YouTube

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    15 m
  • #213 - 3 things you need to change in your business to survive in 2024
    Jun 11 2024

    I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why.

    Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work!

    The online course industry, my current playground, is experiencing a similar shift. Those early days felt like a gold rush for creating and sharing knowledge. Now, market maturation is changing the game. There's more competition, and learners expect top-notch production and in-depth content.

    But here's the good news: market maturation can be your friend! In the episode, I share three key takeaways I've learned to navigate this evolving market:

    1. Find your niche and own it. Don't try to be everything to everyone. Become the go-to resource in your specific area.
    2. Show up and connect with your audience. People buy from people they know and trust. Build relationships by consistently showing up, providing value beyond your courses, and fostering a community.
    3. Offer courses more frequently. Ditch the launch-and-disappear strategy. Embrace an evergreen approach with smaller, more frequent course offerings.

    By understanding market maturation and implementing these tips, you can position yourself for long-term success in the online course world.

    LINKS:

    Resources mentioned: Hello Funnels Live Event

    Website | Instagram | Programs | YouTube

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    19 m

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