In this episode, Taylor Lint, Founder & CEO of Swantide, discusses her journey into the Salesforce ecosystem and the story behind Swantide. Swantide helps automate the setup and implementation of Salesforce. Organizations can connect Swantide AI to their Salesforce org and automate changes, debug issues, and ask questions. Think of Swantide as instant access to a 10x Salesforce admin.

During this conversation, James and Taylor cover a range of topics. The key takeaways:

• Taylor provides an overview of Swantide. The company automates the setup and implementation of Salesforce, typically for SMBs, and provides tools for SIs and admins to manage Salesforce more efficiently.
• Their main focus is on solving the UI/UX and education challenges faced by organizations new to Salesforce.
• They offer industry-specific solutions and are building relationships within the Salesforce community.
• Referrals have been a successful acquisition channel for Swantide, and they are now exploring partnerships with SIs and ISVs.
• Taylor shares advice from her entrepreneurial journey so far - celebrate the wins and quickly move past setbacks in the rollercoaster journey of building a business.

Chapters

• 00:00 Introduction and Background of Swantide
• 01:21 Automating Salesforce Setup and Implementation for SMBs
• 08:48 Partnerships with SIs and ISVs
• 22:07 The Future of Salesforce Apps and the ISV Marketplace
• 23:16 Advice for Entrepreneurs

To learn more about how Swantide offers founders, sales, marketing and operations a new way to design, build and manage their GTM systems, visit www.swantide.com.

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to podcast@unaric.com and we'll be in touch.