Episodios

  • ADHD business girlies that can’t stick to anything - this is how I get myself to do it.
    Jul 21 2024

    Are you an entrepreneur who thrives on constant change but struggles with the need for stability and long-term planning? Do you find it hard to stick to a marketing strategy?

    Join me, Lucy Bloomfield, on The Splash Effect as I dive into the complexities of managing a business with ADHD and Autism, and the challenges of balancing rapid changes with the need for consistency.

    In this episode, you'll discover:

    • The Evolution of My Business Approach: Learn how my unique way of constantly changing everything has impacted my clients and business, and why shifting from short-term to long-term planning is essential.
    • The Impact of ADHD on Business: Understand the difficulties of managing a business with ADHD, from the need for dopamine hits to the challenges of consistent marketing.
    • Marketing Consistency: Explore why sticking to a marketing plan for 12 months can yield better results, and the simple strategies I’m committing to for the next year.
    • Personal Brand and Role Clarity: Find out how I’m navigating my role within the Elembi Group and the importance of positioning myself effectively for the success of my sub-companies.

    Why Listen to This Episode?

    • Relatable Experiences: If you’ve ever struggled with maintaining consistency in your business and marketing efforts due to ADHD, this episode will resonate with you.
    • Practical Advice: Get actionable tips on creating and sticking to a marketing plan that aligns with your strengths and business goals.
    • Long-Term Vision: Gain insights into the importance of shifting your focus from short-term gains to long-term success, and how to make that transition.
    • Real-Life Examples: Hear about my personal journey, including the successes and failures that have shaped my approach to business and marketing.

    Subscribe and follow The Splash Effect for more valuable insights on building a sustainable and fulfilling business.

    Contact Me: cash@lucybloomfield.com.au

    Work with me: www.justdoubleit.com

    Learn from me: www.doubleordersdecreasespend.com

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    36 m
  • Feeling frustrated and impatient with your business? Same girl, same.
    Jul 14 2024

    Are you an entrepreneur struggling with traditional business advice that doesn’t align with your unique mindset? Do you crave a balance between creativity and structure in your business?

    Join me, Lucy Bloomfield, on The Splash Effect as I dive into my journey of building a successful group of companies, all centred around one piece of intellectual property.

    In this episode, you'll discover:

    • The Birth of a Marketing Machine: How to combine your career experience into the creation of an MVP of marketing software, and how it can change your approach to business, blending technology and creativity.
    • The Realities of ADHD in Business: Understand why the 0 to $250k growth phase is exhilarating, but the $250k to $500k phase can feel stifling for those with ADHD.
    • Patience and Long-Term Vision: Explore how shifting from short-term to long-term planning has impacted my business growth and personal mindset.
    • Human Touch in Marketing: Find out why my initial MVP software fell short and the irreplaceable value of human creativity in marketing.
    • Coping with Impatience: Hear about the challenges and strategies of managing impatience and frustration, especially in the context of ADHD and dopamine deficiency.

    Why Listen to This Episode?

    • Relatable Insights: If you’ve ever felt that traditional business models don’t fit your way of thinking, this episode will resonate with you.
    • Practical Takeaways: Get actionable advice on how to align your business structure with your personal strengths and intellectual property.
    • Real-Life Experiences: Gain valuable insights from my own journey, including successes, setbacks, and lessons learned along the way.
    • Inspiration and Motivation: Discover how to maintain motivation and excitement in your business, even when traditional methods fall short.

    Subscribe and follow The Splash Effect for more in-depth conversations on building a sustainable and fulfilling business.

    Contact Me: cash@lucybloomfield.com.au

    Work with me: www.justdoubleit.com

    Learn from me: www.doubleordersdecreasespend.com

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    24 m
  • AuDHD business owner: THIS business structure changed everything for me.
    Jul 7 2024

    Are you an entrepreneur navigating the complexities of multiple business models? Have you ever felt like traditional business advice just doesn’t fit with how you think and operate? Join me on The Splash Effect as I reveal the strategic and structural changes that have transformed my companies over the past 12 months.

    In this episode, you’ll learn:

    • The unique business structure I developed while house sitting in Sydney in 2023, and how it brought clarity to my decade-long entrepreneurial journey.
    • How to align multiple business models—courses, coaching, agency, consultancy, and software—around a central piece of intellectual property.
    • Why traditional advice to "focus on one thing" doesn't always work, especially for those with Autism and ADHD.
    • How a pokies machine analogy perfectly captures the efficiency and cash-generating potential of a well-structured business system.
    • Real-life examples of how strategic structural decisions can double your revenue without additional marketing spend.

    If you’re tired of the one-size-fits-all approach and want to discover how to build a business that aligns with your unique strengths and intellectual property, this episode is for you. I’ll share my personal experiences, challenges, and breakthroughs to help you rethink your business structure and achieve sustainable growth.

    Why Listen to This Episode?

    • Gain insights into a business structure that supports multiple models and long-term goals.
    • Learn from my real-world experiences and costly mistakes to streamline your own journey.
    • Discover how to visualize and implement a structure that resonates with your entrepreneurial spirit.
    • Get a tactical takeaway that can help you make sense of your business vision and drive higher performance.

    Tune in to The Splash Effect and let’s explore a new way of thinking about business growth together. Share your own business structure drawings with me—I’d love to see how our brains align or differ!

    Contact Me: cash@lucybloomfield.com.au

    Work with me: www.justdoubleit.com

    Learn from me: www.doubleordersdecreasespend.com

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    28 m
  • Feeling lost in business? Listen to this.
    Jul 1 2024

    In this episode, we dive into the heart of the entrepreneurial journey. If you've spent at least a decade in business, you'll know that the road is paved with many, many bricks and that there are many forks in the road and options to choose from (much like that Black Mirror episode!).

    Sometimes, the culmination of all the things you've ever done come together beautifully. It's these moments in business that keep us going and truthfully, I have felt and seen the shifting tide of consumer spending in the last four month - not only my client's pain inside of Just Double It (www.justdoubleit.com), my service agency, but my student's inside of Double Orders, Decrease Spend (www.doubleordersdecreasespend.com) too.

    From my early days in cyber-security at Security Innovation, to creating a successful skincare brand, to growing a coaching business that helped build million-dollar brands. I’ve made a lot of money selling my expertise to eCommerce businesses, but I’ve realized my process and success go beyond just one business model.

    Maybe, if you're an entrepreneur with Autism and ADHD (AuDHD for the win!) this episode will shed some light on the challenging line we walk.

    This episode isn’t just about eCommerce or launches; it’s about the journey, the ups and downs, and the valuable lessons learned along the way. If you’re looking to understand the real game of business and gain insights that can impact your own journey from a businesswoman who is walking alongside you, this is the episode for you.

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    22 m
  • AVOID THESE 3 MISTAKES - Grow an ecommerce brand the smart way
    Dec 22 2023

    When I work with ecommerce brands, I am usually fixing a big mess - one that has them in debt, not profitable and haemorrhaging cash.

    That’s why my signature program Back In The Black is named the way it is - it’s all about cost-effective growth for savvy women in ecommerce who are profit focused.

    Is that you? If so - this episode should help you pivot what you’re doing into the next level of prosperity.

    Strap yourself in.

    Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig

    Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth

    Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass

    Recommended softwares:

    Click Up - https://link.lucybloomfield.com.au/clickup

    Klaviyo - https://link.lucybloomfield.com.au/klaviyo

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    14 m
  • MY STORY - $500k in 18 months with almost $0 in ad spend. Here's how.
    Dec 22 2023

    Want to grow a six figure ecommerce brand? Want to scale a seven figure ecommerce brand?

    You’ve come to the right place.

    Over the last 10 years, I have built six million dollar brands in the Australian market and if there’s one thing I know for sure? It’s that the common advice about doing this will leave you broke.

    I wish I was kidding.

    Most of the brands I work with are clawing their way out of the red and Back Into The Black, and how I help them do that is with my female-centred ecommerce growth approach.

    That’s what we cover in today’s episode.

    Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig

    Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth

    Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass

    Recommended softwares:

    Click Up - https://link.lucybloomfield.com.au/clickup

    Klaviyo - https://link.lucybloomfield.com.au/klaviyo

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    12 m
  • SECRETS FROM MILLIONS SOLD - It wasn't branding that grew a $100m skin care brand. This did.
    Dec 22 2023

    The genius girls behind Willow & Blake and Frank Body know what it takes to drive brand growth using creative and copywriting, there’s no denying that.

    But did you know that there is a secret element to what they do (and the performance they drive in the brand) that most people don’t even realise is happening.

    That’s what we cover in today’s episode.

    Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig

    Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth

    Recommended softwares:

    Click Up - https://link.lucybloomfield.com.au/clickup

    Klaviyo - https://link.lucybloomfield.com.au/klaviyo

    Más Menos
    11 m
  • 7-FIGURE ECOMMERCE BRAND - What people DON'T realise about doing it successfully
    Dec 22 2023

    Everyone wants the million dollar product brand, but not everyone knows what is involved.

    The truth is? Depending on how you decide to get there, depends on how stressful it’ll be for you.

    And most people don’t realise that the way that EVERYONE is talking about growing and scaling a 7-figure ecommerce brand, is that it’ll essentially leave you with $0 in the bank.

    Unfortunately, they don’t put that in their marketing.

    But, there is another approach - and that’s what this episode covers.

    Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig

    Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth

    Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass

    Recommended softwares:

    Click Up - https://link.lucybloomfield.com.au/clickup

    Klaviyo - https://link.lucybloomfield.com.au/klaviyo

    Más Menos
    13 m