Dr. Yaniv Zaid is known to the world as "Doctor Persuasion". Dr. Zaid is an economist, attorney, and business consultant to government departments, private firms, and public organizations. In this conversation we explored the principles and importance of persuasion in building self-sustaining companies. Dr. Zaid shares his extensive experience in helping businesses enhance their marketing, sales, public speaking, and negotiation skills. He emphasizes the necessity of understanding the audience's needs, building long-term relationships, and differentiating between hard and soft sales. Dr. Zaid discusses the ethical boundaries of persuasion, the significance of storytelling, and the importance of authenticity by sharing both successes and failures. He also touches on the impact of AI on persuasion and the importance of continuously self-improving to stay relevant in an evolving technological landscape. Dr. Zaid encourages investing in oneself and leveraging advanced tools like AI effectively. The episode concludes with Dr. Zaid providing multiple ways for listeners to connect with him and learn more about his work.

EPISODE LINKS:

• Twitter: https://x.com/yanivzaid
• LinkedIn: https://www.linkedin.com/in/yanivzaid/
• Website: http://www.drpersuasion.com/
• Books: https://www.amazon.com/stores/Dr.%20Yaniv%20Zaid/author/B009SNHYB8

TIMESTAMPS: 00:00:12 Intro Background 00:02:09 Persuasion 00:03:44 Ethics, Hard Sale vs. Soft Sale 00:10:25 Inspiration vs. Desperation in Sales 00:12:12 Inspiration: Authenticity in Marketing 00:16:15 The Social Media Illusion 00:21:49 Persuasion Tactics 00:28:16 Building Trust in Sales 00:31:45 AI and the Future of Persuasion 00:37:00 Investing in Self-Improvement 00:37:38 Closing

CONNECT:

• Website: https://hoo.be/elijahmurray
• YouTube: https://www.youtube.com/@elijahmurray
• Twitter: https://twitter.com/elijahmurray
• Instagram: https://www.instagram.com/elijahmurray
• LinkedIn: https://www.linkedin.com/in/elijahmurray/
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/
• Spotify: https://podcasters.spotify.com/pod/show/elijahmurray
• RSS: https://anchor.fm/s/3e31c0c/podcast/rss