Jordy meets his mentor, Alizé Demange, and has his first masterclass with Soho Yacht Club founder, Ellis Gilbert. Ellis sets Jordy the challenge of actually naming his brand and designing a logo. It’s all going well until the freelance graphic designer doesn’t deliver and Jordy has to pull an all-nighter. Will Ellis appreciate the effort or will Jordy’s logo fall flat?

@ayojxrdy

@alizedemange

@ellisgilbert22 

@sohoyachtclub

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Jordy meets footwear designer Helen Kirkum for his next masterclass on innovation and developing a brand ‘signature’ - think Stone Island’s arm patches or Off White’s tags. Jordy delivers an imaginative idea for his brand signature but will it impress Helen? Alizé gives Jordy a lesson in resilience.

@ayojxrdy

@alizedemange

@helen.kirkum 

@helenkirkumstudio

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Jordy travels to Paris to meet Pablo Attal - owner of PTSF - the factory that manufactures tees for Corteiz and Soho Yacht Club. Pablo speaks to his experience in the industry and sets Jordy the challenge of turning his jeans into a luxury product, worth €500.

@ayojxrdy

@alizedemange

@pabloattal

@pablotshirtfactory

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Still in Paris, Jordy meets Daily Paper’s Culture Marketing Manager, Moriba Koné. Moriba sets Jordy the challenge of shooting an attention grabbing campaign video for his jeans. Can Jordy pull it off with no budget before the Eurostar leaves? Afeez A. - Digital Content Lead at Daily Paper gives his verdict.

@ayojxrdy

@alizedemange

@moribakone

@trendsafeez

@dailypaper

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Back in London, Jordy meets Javel Berlin and Randy Agyemang for a masterclass in marketing stunts. Javel has worked on Corteiz from the ground up, so knows all about curating hype in 2023. Jordy goes for a comedic approach - which he knows is a risk. Does Javel agree that people will get it?

@ayojxrdy

@alizedemange

@javelberlin

@raaandy.zip

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Jordy visits celebrity stylist Leah Abbott at her studio for a masterclass in collaborations. Jordy’s first attempt at securing a co-sign results in Alizé failing him. Can he pull off the second attempt in just 72 hours? Cameo appearance from SHARKKINI founder, Sharkkana. 

@ayojxrdy

@alizedemange

@leahabbott_ 

@sharkkana

@sharkkini

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Jordy meets Ejder founder Simon Suphandagli who sets Jordy the challenge of producing a brand website ahead of the drop event. But as Jordy’s trousers still haven’t arrived yet, will there even be a launch next week? Cameo appearance from Jehucal founder, Emay Enemokwu.

@ayojxrdy

@alizedemange

@doubleejdge

@ejderforlife

@emay4k

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Jordy meets Kick Game Brand Director, Daniel Nti, for a lesson in brand building and event planning. It’s then time for the final challenge - pulling off the drop event we’ve all been waiting for. As the crowds build outside, will Jordy manage to get the location ready in time? Cameo appearances from the series experts who give their final verdicts on Jordy’s first launch…

@ayojxrdy

@alizedemange

@danieljnti

@kickgameuk

@pabloattal 

@helen.kirkum 

@moribakone

@raaandy.zip

@sharkkana

@emay4k

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