On the latest episode of The Debrief, MT’s editorial team discusses steps for rebuilding trust after a scandal and takes you into the heart of the dynamic pricing debate.

It has been a year and a half since the CBI was engulfed by a sexual misconduct scandal that brought the business group to the brink of collapse. And alongside the resultant financial challenges, the organisation has faced an uphill battle to re-engage members and re-establish trust. Ethics crises are so damaging because they “call into question the very foundations of trust”, says David Rodin, founder and chair of advisory firm Principia. We discuss his steps for rebuilding this, starting with identifying the root causes (hint: it is rarely just a case of a few bad apples).

Dynamic pricing has been catapulted into consumers’ consciousness in recent weeks, after Oasis fans reacted angrily to being charged, in some cases, more than double the advertised price for tickets to the band’s comeback tour. Ticketmaster is not the only business to have found itself at the sharp end of consumer sentiment – last year, Stonegate customers decried the pub group’s decision to raise prices during peak times.

Dynamic pricing is of course not new, but the increasing digitisation of operations means it is spreading to additional sectors. So, as companies consider the pros and cons, MT asked leaders and experts: how should businesses weigh up the potential reputational impact? We bring you a snapshot of the debate.

Links:

https://www.managementtoday.co.uk/rebuild-trust-scandal/culture/article/1888924

https://www.managementtoday.co.uk/businesses-weigh-reputational-risk-when-deciding-whether-introduce-dynamic-pricing/down-to-business/article/1889421

Credits:

Presenters: Claire Warren and Antonia Garrett Peel

Producer: Inga Marsden

Artwork: David Robinson

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