• E005 - Levers

  • Sep 5 2024
  • Duración: 35 m
  • Podcast

E005 - Levers

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  • Resumen

  • Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns.

    We’ll discuss levers in the following categories:

    • Eligibility
    • Impressions/placements
    • Click-through rate
    • Application rate
    • Approval rate
    • Funding rate
    • CPA/Payouts

    Timestamps:

    (00:54) Recapping previous episodes (01:50) A big misconception (03:02) Key levers (09:30) CTR (18:37) Application rate (21:35) Approval rate (27:09) Funding rate (29:49) CPAs / payouts (31:43) Conclusion and final thoughts

    Where to find Carlos:

    • LinkedIn
    • Twitter/X

    References:

    Click-through rates by ad rank/placement on Google: https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/

    Outline of levers discussed in the show

    https://medium.com/@newmarketgrowth/your-affiliate-marketing-levers-9f98092ab37b

    Find Us:

    Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
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