• E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona

  • Jun 26 2024
  • Duración: 1 h y 3 m
  • Podcast

E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona Por arte de portada

E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona

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  • Resumen

  • 00:00 Introduction

    08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce

    14:51 Segmenting Advertising Strategies for New and Returning Customers

    24:21 Challenges in Measuring Customer Acquisition Costs

    27:08 Utilizing Data Warehouses and Technologies for Customer Analysis

    31:51 Tracking and Attributing Customer Data

    41:18 The Power Law Distribution of Customer Behavior

    49:26 TV and Influencer Marketing as Awareness Plays

    54:31 Understanding the Media Mix and Targeting the Core Group of Customers


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
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