This week, I am thrilled to welcome Stef Sword Williams into my kitchen. She is the founder of the remarkable book "F*ck Being Humble," where she advocates for the importance of effective self-promotion and challenges the notion that modesty is always the best policy.

In the UK, we are known for self-deprecating, often downplaying our successes and mocking our achievements. This mindset isn't healthy! We tend to believe that we can only celebrate ourselves when others do so first, and that putting ourselves down will make others feel better. However, to reach our goals and be recognised, we need to learn how to self-promote.

Stef Sword Williams launched "F*ck Being Humble" in 2018 out of frustration with the conventional approach to self-development and the missed opportunities that came from not speaking up.

I remember attending an event where Stef spoke about self-development, and I thought, "I have to get her on the podcast." And now, here we are!

In this episode we touched on the following topics:

• What do you mean by F*ck Being Humble
• Why is modesty not always best
• Why are we particularly bad at this in the UK compared to the USA
• We care what other people think - but often that is just a reflection of themselves and how they are feeling rather than a reflection on you and your successes or wins
• How can you promote yourself but also be gracious
• Self-promotion also comes from confidence - what if your not confident?
• Self-promotion is only for the self-employed?
• Confidence vs Competence
• In your book you touch on highlighting your failures but then also highlighting your strengths
• Often we don’t see our own strength and failures - then what do we do?
• Fake it till you make it - what are your thoughts?
• Your journey to self-promotion and your career with Fuck Being Humble

This episode was hosted and produced by Georgia Symonds

Georgia’s Instagram - click here!

For more information and other interesting articles check out our website: www.catchupsinmykitchen.com

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