This month’s Real Time with WLP podcast episode is with Dana Singleton, Senior Vice President & Sector Lead – Health at Edelman.  In conversation with Jessica Lovett, Dana explores Finding Balance in your Life as a Rule, not a Goal.

She shares her view on the concept of balance, exploring its misconceptions and dynamic nature when managing different aspects of life.  As a woman leader responsible for managing teams, she has practical guidance on achieving personal balance and on how she supports her teams with their own self-investment.  Take a few minutes for yourself & listen to this thought-provoking conversation.

With more than 18 years of experience in the pharmaceutical and consumer healthcare areas, Dana is responsible for the strategic development of multi-faceted communications campaigns, senior level client counsel and account direction.  Dana excels at bringing together teams to execute integrated campaigns involving Edelman’s social and digital teams, paid & performance, earned media experts, and insights and analytics. Whether focused on planning, client relations or training, Dana is a team player who enjoys collaborating with colleagues in all sectors and specialties.

At Edelman, Dana leads accounts for Novartis, Sanofi-Genzyme, GSK, AstraZeneca, Merck Canada Inc. Her extensive experience includes work in a diverse number of therapeutic areas including neurology, rheumatoid arthritis, atopic dermatitis, mental health, chronic pain, digestive health, cardiovascular health and diabetes. Throughout her career, Dana has worked with stakeholder groups including the Eczema Society of Canada, Crohn's and Colitis Canada, PKD Foundation of Canada, Kidney Foundation of Canada and the Arthritis Society. 

On behalf of her clients, she and her teams have been recognized in Canada and internationally with industry awards from the Canadian Public Relations Society, the International Association of Business Communicators and the Canadian Marketing Association. Dana also serves as the Canadian lead for GWEN, Edelman’s Global Women’s Equality Network.