In this episode I speak with Sheree Mitchell, President & Founder of Immersa Global. A boutique inbound tour operator and DMC in Portugal specialising in highly exclusive experiences for the discerning client. Sheree is also known within the industry as a thought-leader and speaks regularly at travel and tourism conferences throughout the U.S. and Europe. If you’re a travel agent responsible for generating leads and enquiries, or you're thinking of going it alone and starting your own travel business, this episode is for you. Some of the topics we covering include:

• Why it’s important that you know your Unique Selling Proposition (USP), what you are offering and what type of clients you want to serve.

• Why you should only sell products and services that you’ve tried, tested and fallen in love with yourself.

• Why having a network of people who trust you and can refer you to others is so much more valuable than the best marketing campaign you can imagine. What I liked about my conversion with Sheree was her simple and practical advice that can be implemented in any travel business of any size. At the end of this episode, make sure you visit our website where you can find the show notes, plus the links mentioned during my conversation with Sheree.

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