Today on the Lead with Heart podcast, I’m joined by the incredible Tania Bhattacharyya, founder of Lumos Marketing and thought leadership consultant for social impact entrepreneurs.
In this episode, Tania shares valuable insights on using personal branding and storytelling to develop thought leadership on LinkedIn. She introduces the "Campfire Circle" concept for inclusive leadership discussions.
Together we will learn how to craft engaging content through regular reflection and discover how consistency and values-aligned sharing will build trust over time to further our nonprofit's mission through personal branding and community.

In this episode:

• [01:56] How Tania got started in personal brand messaging and community building on LinkedIn
• [05:27] Overcoming Impostor Syndrome
• [10:56] The Campfire Circle Concept explained
• [13:44] Developing your personal brand
• [16:29] How to use storytelling on LinkedIn to enhance your brand
• [24:20] Building authentic connections on LinkedIn
• [30:11] How to craft compelling content on LinkedIn

RESOURCES

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CONNECT WITH TANIA

Tania Bhattacharyya is the founder of Lumos Marketing and a thought leadership consultant helping social impact entrepreneurs amplify their message. With over 12 years of experience in the nonprofit sector, including witnessing the impact of patients sharing recovery stories at an addiction treatment program, Tania understands the challenges of navigating visibility and personal branding. She now shares s

In 2012, I started a nonprofit in a small village in Malawi, living alone, facing many challenges, I built a successful organization. This book is a tale of resilience, passion, and community strength. Discover the highs, lows, lessons learned, and unforgettable moments that shaped my journey. Whether you're in the nonprofit world, thinking of starting one, or just love a great story, pre-order HERE<

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CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com

Produced by Ideablossoms