People buy from people and how you sell the opportunity of the holiday experience is what makes you unique.

​Today’s Guest

In this episode I speak with Cara Sutherland of Pocketknife Consultant. 

Cara has worked in both the private and public sector for over 15 years as a gallery curator, museum director, project manager and more recently, as a consultant helping small businesses to overcome challenges and create practical solutions to achieve their goals.

If you’re wondering what the future of your travel business might look like then this episode will be perfect for you.

​You’ll Learn

• People buy from people and how you sell the opportunity of the holiday experience is what makes you unique.

• If you know you’re not being genuine to yourself customers will trust their gut and they’ll know something doesn’t feel right.

• When you’re providing a service you need to accept that not every customer is going to like your business aesthetic, your offer or even your personality. It’s not personal and when you accept that, it’s incredibly freeing.

What I learned from my conversation with Cara is that some of the most effective things we can do in our businesses are completely within our control and can be as simple as defining what success looks like to us and being genuine in everything we do.

​Mentioned in the show

Websites: https://pocketknifeconsultant.co.uk/

Facebook: https://www.facebook.com/The-Pocketknife-Consultant-111534273969944/

Linked-in: https://uk.linkedin.com/in/cara-sutherland-3209208b

Instagram: https://www.instagram.com/thepocketknifeconsultant/

Episode webpage: https://www.nichetravelbrands.com/podcast-episode-6.html

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