• EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks

  • Sep 19 2024
  • Duración: 14 m
  • Podcast

EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks

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  • Resumen

  • In this episode, host Mason Cosby discusses the value of tracking job changers as a signal for generating quick pipeline. He shares cost-effective strategies for identifying, engaging with, and converting job changers to build a solid account-based marketing (ABM) program.


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    Key Discussion Points:


    (01:20) Why job changers are a valuable data point for identifying new business opportunities quickly


    (02:56) How to use your existing CRM system to identify job changers and potential opportunities


    (05:04) Tips for approaching job changers who are settling into new positions and how to offer value during this transitional period


    (08:18) Content strategies tailored specifically for job changers and how to distribute them effectively


    (11:15) Nurturing relationships with job changers who are still searching for their next opportunity


    (13:30) How to track, engage, and convert job changers into actionable leads for your ABM strategy
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