If your income was steadily growing for a while only to come to a mysterious halt, it might be time to check on your brand awareness. The plateau is actually not as mysterious as it might seem! When you understand the different stages of brand awareness, it's so much easier to break to the next level.

Brand awareness is one of the most underutilized areas of branding. So many people will get a nice, shiny new brand and think that's that. The thing is, new branding will only get you so far if you're not constantly evolving your marketing to keep up with your buyers. Think of it like meme culture. The first time you see a meme, you might laugh and share it with your friends. The second time, you might laugh but you're no longer sharing it. The next time, the joke is old and you've moved on.

You want to stay ahead of the curve of people's attention. In the final stage of brand awareness, you're converting people instantly. Whether it's through word of mouth of completely cold leads stumble on your website, brand awareness is strong enough to convert. Tune in because we'll be discussing the stage that most people get stuck on and how exactly to break past that threshold!

In this episode, we're chatting about:

• Why brand awareness is so important
• What is brand awareness?
• The stages of brand awareness
• Why you'll need stronger brand awareness with each stage in your business

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