In this episode, I discuss the timeless principles of advertising pioneered by Claude Hopkins and how they still apply today.

I touch on the importance of using data to inform creative decisions, drawing parallels between the scientific method and advertising processes.

Also highlight the necessity of iterating on ads based on feedback and data analysis, advocating for a cyclical approach to ideation, production, testing, and optimization.

00:00 Introduction to Creating Great Ads

00:35 The Missing Piece in Ad Creation

01:15 The Four Stages of Ad Creation

03:15 Scientific Method in Advertising

03:46 Personal Anecdote: Science Fair Success

05:33 Applying Scientific Method to Advertising

06:16 Data-Driven Creative Decisions

08:19 Historical Perspective: Claude Hopkins

09:58 The Importance of Iteration and Testing

15:49 The Role of Curiosity in Advertising

19:22 Conclusion and Future Plans

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