• EP07 Marketing Lessons From The Co-op Live Launch Fiasco.

  • May 7 2024
  • Duración: 10 m
  • Podcast

EP07 Marketing Lessons From The Co-op Live Launch Fiasco. Por arte de portada

EP07 Marketing Lessons From The Co-op Live Launch Fiasco.

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  • Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing. Recorded: 1st May, 2024 On this Episode 00:00 Introduction 00:58 What happened with the Co-op Live Arena launch? 02:15 Problems with messaging 02:50 Trash talking and being negative about your competition 03:30 Publicly announcing your KPIs 04:20 Overpromising and under-delivering 05:15 Keep your community on side 06:20 Alienating smaller venues 07:10 How do they turn it around from a PR perspective? 08:40 Rebuilding trust and where to begin 09:40 Summary and lessons Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website (https://www.oneninenine.agency/blog?987c6468_page=2) Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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