Next time you proofread your writing, watch out for timidity — anything that sounds vague, indirect or hesitant unless you truly mean it. It's not just the grammar that matters, but the tone. As much of our communications have gone digital across text, emails and shared docs, it’s even more crucial to know how to add sparkle to what we write so that the readers would jump up and implement what we suggest.

This also raises the bar for online writing assistants —besides catching typos, those smart ones can even help tweak the tone of our writing, depending on whether we’d like to sound personable or professional.
In this episode, Lulu talks with Zachary, a perpetual creator / product marketing manager @Grammarly who shares how Grammarly has gone beyond fixing college essays and turned to revamping everyone’s everyday writing. As generative AI like ChatGPT takes the stage, could productivity tools like Grammarly still find their niche?

You’ll hear about:

• How could Grammarly attract two diametrically opposed groups of users?
• What is inbound and outbound marketing?
• How to avoid being a "solution in search of a problem"?
• Why should marketers diversity their digital ad spend?

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Twitter/Instagram: @dedicatedfm

Email: dedicatedfm2022@gmail.com

Music credits:

Sadens - Summer