• EP185 – Value Add Marketing with Launch With Words

  • Mar 5 2021
  • Duración: 1 h y 1 m
  • Podcast

EP185 – Value Add Marketing with Launch With Words

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  • Value adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients. Here’s your website. Good luck! What if we could change that? What if you could add value (with the current and premium version) of a WordPress plugin? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind. Because the content and framework are in a draft blog post, no need to worry about them messing around in the dashboard or needing admin access. Extend your services. Build with intent. Launch with Words. Learn More About Launch With Words Launch With Words-A WordPress PluginSmall Business Copywriting Plugin -Launch With Words -WordPress plugin – WordPress.org Jump-Start a Year’s Worth of Content via the Launch With Words Plugin – WordPress TavernBe sure to upvote on Product Hunt Bridget’s Links To Help Developers Website Questionnaire to Give To ClientsInformation on collecting past due invoicesBridget Willard’s Collections Email and Letter TemplatePlugin Rank Affiliate Link Content Planner & eBook To Give Clients “webdeveloper” for 50% offHow to Market Your Plugin — The Book This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing. Jason recommends HomeCam for integrating your Ring (et al) on AppleTV. Bridget recommends Versions for when you just can’t even with SVN and the Plugin Directory. Show Timestamps 00:01:39 Bridget Introduces Herself 00:06:16 “This website is still alive; it’s not a dormant thing.” Jason Tucker 00:06:44 “I feel like people don’t really know me.” Bridget Willard 00:11:44 How do you spend your billable hours? 00:12:41 Why is Launch With Words JSON? 00:14:08 There are no other copywriting plugins. 00:17:31 Ronald Huereca built two plugins. The importer and the one for me. 00:19:03 Behavior Flow since Product Launch 00:19:41 “I am the source of truth for this plugin.” Bridget Willard 00:20:42 “you’re making sure that you’re getting the people that are actually going to interact with the content” Jason Tucker 00:21:52 The Mission of Launch With Words 00:22:39 “Hey, Bridget, what about duplicate content?”  00:23:35 How does the Starter Pack Work? 00:25:28 How often should I publish? 00:26:29 Bridget double-dog dares developers. 00:27:56 The Franchise Industry & Syndicated Content 00:30:38 How Launch With Words is Different — Ideal Use Case 00:32:54 What is the business model for Launch With Words? 00:34:10 “You are on an infomercial. And that’s okay.” Jason Tucker 00:35:06 Jason’s Three-Legged Stool Analogy #MustListen 00:36:35 “I want to make WordPress developers’ lives easier.” Bridget Willard 00:38:06 “So essentially, everyone’s copying a bunch of BS, that isn’t actually like, what you absolutely need in order to be able to launch that site.” Jason Tucker 00:44:28 Partner Together to Get Better Clients
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