It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant?

In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise.

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard

Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.

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This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing.

Jason Recommends CloudApp and Droplr.

Bridget Recommends SparkToro.

00:05:10 “You got to stay top of mind all the time.” Bridget Willard

00:08:43 “But what you can’t measure is how I’m feeling.” Bridget Willard

00:10:43 “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker

00:12:56 Jason Talks Tracking Methods

00:15:31 Don’t Forget the Value of Radio

00:18:51 Jason Talks About Automatic Ad Insertion

00:20:32 “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard

00:21:25 “If nobody knows who you are, the ads don’t work.” Bridget Willard

00:22:24 Jason Talks Delivery Vehicles and Social Icons 

00:23:36 No, algorithms are like dogs, they do what you train them to do.

00:25:28 Belts Have Twitter Accounts

00:26:35 Texas, Power, and San Antonio and Competing with Big Brands

00:30:15 There is a huge opportunity for WordPress people.

00:34:18 Jason Talks Evergreen and Reporting Content

00:37:02 Jason Talks Walmart, TikTok, and Regional Dialects

00:42:10 One interaction is not enough.