• EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program

  • Jun 26 2024
  • Duración: 8 m
  • Podcast

EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program Por arte de portada

EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • 70.19% is the average documented online shopping cart abandonment rate. Every ecommerce site has abandoned carts, and trying to recover them is every ecommerce team’s obsession (well, it should be).

    In this video short, we talk you through a recommended 3-phase approach to abandoned cart email programs and the role of SMS reminders in the process. Having done this for a few brands, our advice (which should be tested of course!) is:

    • Don’t discount immediately, focus on customer service & USP prompts
    • Send the first email within 1hr
    • Send the second email +24 hrs and remind people stock isn’t reserved (if it is, tell them how long for to create urgency)
    • Send the second email +48 hrs and now test an incentive to complete the order (doesn’t have to be a discount, could be free shipping)
    • And most importantly, don’t take my word for it 🙂
    Más Menos
activate_primeday_promo_in_buybox_DT
Economía
Más Menos

Lo que los oyentes dicen sobre EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles