This episode of Marketing Made Clear explores the growing popularity of podcasts and the process of starting and running a podcast. It covers the history of podcasts, advice for new podcasters, and the impact of podcasts on marketing and communication and much more.

The conversation features insights from podcasters including:

• Esther Logue - Paleo Ridge
• Ray Hunt - In That Number
• Anna Webb - A Dog's Life
• Yaz Porritt - Yorkshire Pooches Therapies
• Mike Hanson - Pod People Productions
• Damian Moore - Audio Audit

The conversation explores the balance between substance and humour in podcasting, planning and crafting questions, and the statistics and monetisation, as well as equipment and software options for podcasting.

Will Green MA MBA discusses his approach to creating content and finding balance and shares his journey of starting a podcast and the challenges he faced in maintaining authenticity and credibility.

Key Takeaways

• Podcasts have become increasingly popular.
• Starting a podcast requires preparation.
• Podcasts offer a unique opportunity for businesses to reach their target audience and provide valuable content.
• Podcasting requires commitment and dedication.
• Podcasting is a growing industry, with millions of listeners worldwide, with opportunities for monetisation through advertising, affiliate marketing, premium content, and video.
• Choosing the right equipment and software is crucial.
• Take the leap and have no regrets.
• Technical aspects of podcasting, such as audio quality, metadata, and episode structure, play a significant role in success.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/