Even though she had the 6-figure salary, she was scared of money and realized she was just surviving day-to-day. She then spent time getting really honest with herself and what she truly wanted in life. It turns out, it was not a corporate career, a white picket fence and 2.5 children. She started a bookkeeping business, helping new entrepreneurs understand their finances. Soon after, she realized many people were avoiding their finances - not only their business finances, but their personal finances too! It became her mission to understand why so many people could not seem to so something as simple as look at their bank account. She soon discovered that the problem was a deeply embedded trauma response and people were letting fear run the show of our lives, masking it with the belief of being a problem with money. The truth was, people knew exactly what to do with their money. They were simply stuck on not knowing how to overcome the fear long enough to do the things they knew could be done to accomplish their financial dreams. This is where Heather comes in. She works with clients to understand why they are thinking and feeling the way they do. This leads to different behavior and eventually different outcomes. Heather is a certified Master Mind Magic practitioner, certified Rich Method Coach, and a member of the International Neuro Energetics Association of Coaches and Practitioners. She is also the host of "Unblock Your Money Sh!t" podcast on Spotify and all major podcast platforms. For more information about Heather and her financial coaching practice, see https://www.heatherdoran.biz/.