Day 3

Summary

In this episode, Anthony Porter discusses the importance of defining your podcast's mission. He emphasizes that the mission should be the core promise of what your show will do for its listeners. Porter explains that a well-defined listener's mission serves two major purposes: it makes it clear to potential listeners why they should tune in, and it helps you as a podcaster by simplifying decision-making and providing a clear direction. He also highlights the significance of crafting a podcast tagline that conveys your listener's mission in 10 words or less.

Takeaways

Your podcast's mission is the core promise of what your show will do for its listeners.

A well-defined listener's mission makes it clear to potential listeners why they should tune in.

Crafting a podcast tagline that conveys your listener's mission in 10 words or less is crucial.

Your listener's mission should focus on tangible outcomes that your audience seeks and help them achieve their goals.

Sound Bites

"Your mission is to define, is to show them exactly what it is you're going to discuss and how it relates to them."

"A well-defined listener's mission makes it crystal clear to potential listeners why they should tune in."

"If you don't have a listener's mission, you will not get listeners."

Chapters

00:00 Introduction

00:38 The Importance of a Podcast Mission

04:10 The Power of a Listener's Mission

09:03 The Consequences of Not Having a Listener's Mission

12:28 Crafting a Podcast Tagline

21:43 Conclusion