Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

Today, we have two exceptional guests: Scott Ohsman, VP of Digital Commerce at Quickfire, and Ken Beemer, Director of Retail Client Growth at Acadia.

We’ll be diving into Amazon’s growing investments in live sports and media content, its impact on advertising, and what it means for brands and consumers alike.

Make sure you tune in to find out more!

KEY TAKEAWAYS

In this episode, Julie, Scott, and Ken discuss:

- Sports broadcasts, ads, and watching live games.

- Amazon Prime is a vortex for drawing consumers into its ecosystem.

- Investments in live sports aim to increase audience reach and draw manufacturers and brands to sell on Amazon.

- Amazon's massive first-party data offers unparalleled advertising and sponsorship opportunities.

- Live sports could boost Amazon Prime sign-ups and leverage content for retention.

- Amazon’s scale allows for significant brand advertising with trackable results.

- Amazon's investments, including Thursday Night Football and NBA rights.

- The role of partnerships with entities like Dude Perfect to target younger demographics.

- The need for a new mindset regarding Amazon advertising.

- Full-funnel marketing and evolving metrics over the next three years.

- Testing new opportunities on connected TV.

- Sports broadcasting’s evolution from major networks to tech players like Amazon.

- Legacy deals and the transformative role of tech giants.

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

In this episode, we’re joined by Tyler Dixon, E-commerce Manager at water bottle company Reduce.

We’re diving into Tyler's background and his leading role at Reduce, the brand's transition from a 2P reseller model to a 3P seller model on Amazon, and the key trends he's observing in the industry.

Make sure you tune in to find out more!

KEY TAKEAWAYS

In this episode, Julie and Tyler discuss:

- Tyler's broad experience across sales, account management, finance, and e-commerce has helped him connect cross-functional teams and bring creative ideas to his current role

- When evaluating 2P vs 3P selling models on Amazon, brands need to carefully consider what will help remove obstacles and achieve goals, and get full leadership buy-in on the transition

- The transition from 2P to 3P should not be rushed - take time to plan it out, get functional support, and find the right agency partner

- Differentiating your brand and building brand equity on Amazon is more important than ever

- Reduce is paying attention to trends like hydration bottles becoming fashion accessories, and developments in Amazon's fulfillment programs and services for brands

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

Today, we're thrilled to have Scott Fulton, Director of Sales and Marketing at Sun Bulb, join us.

In this episode, Scott shares his journey to overseeing Sales and Marketing at an industry-leading gardening company. We delve into how he evaluates and grows newer channels in a long-standing business, along with some valuable gardening tips.

Get ready to uncover insights about Sun Bulb’s impressive product portfolio and their strategic shift into e-commerce.

In this episode, Julie and Scott discuss:

• Gardening tips from Scott, especially caring for orchids.

• Scott’s career transition from a CPA to his current role in Sales and Marketing at Sun Bulb.

• How his accounting background aids his role in understanding costing, profitability, and enhancing sales strategies.

• Overview of Sun Bulb’s major brands: Better-Gro, Dynamite, and Shurich.

• Unique features and market positions of these brands, including endorsements and innovative products like time-release fertilizers and durable indoor pots.

• The Impact of COVID-19: Sun Bulb’s record sales during the pandemic due to increased consumer interest in home improvement and gardening.

• Strategies that led to sustained growth through subsequent years.

• E-commerce Strategy: Approaching B2C sales without conflicting with established brick-and-mortar relationships.

• The role of Amazon in Sun Bulb’s e-commerce growth and strategies for differentiation.

• Future Plans: Launching live plants on Amazon and the benefits of providing more detailed product information.

• Direct-to-consumer fulfillment logistics for live plants.