In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.

Topics discussed in this episode:

• Why conversion rate optimization is crucial for ecommerce businesses
• How understanding customer behavior can improve conversions
• Why watching user replays and heatmaps reveals customer behavior
• How pop-ups boost ecommerce conversions and engagement
• What role website speed plays in conversion rates
• How to effectively use data analytics to boost store performance
  
  

Links & Resources

Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/

Get access to more free resources by visiting the show notes at
https://t.ly/Covcl

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Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

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Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading times, mobile optimization, and trust signals like customer reviews. Yuxin also touches on SEO and backend performance. Tune in for expert advice to transform your online store and boost your sales.

Topics discussed in this episode:

• Why conversion rate optimization has become increasingly important in ecommerce
• How technological changes and increased competition are making CRO more complex
• What steps are involved in creating a user-centered website or landing page
• How product detail pages can be optimized to convert as well as landing pages
• Why telling a consistent brand story across multiple touchpoints is crucial for conversion
• Why even small improvements in conversion rates can lead to significant revenue increases
  
  

Links & Resources

Website: https://www.replo.app/
Insta: https://www.instagram.com/replo.app/
Twitter: https://twitter.com/replohq
LinkedIn: https://www.linkedin.com/in/yuxinzhu/

Get access to more free resources by visiting the show notes at
https://t.ly/_HKW0

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com.

Topics discussed in this episode:

• Why loyalty programs are crucial for customer retention in times of economic uncertainty
• How integrating loyalty with subscription and membership programs creates a seamless customer experience
• Why dynamic point redemption is a game-changer for loyalty programs, allowing customers to use points more flexibly
• How loyalty programs can be effectively used across various industries, from cosmetics to hardware tools
• What strategies merchants can use to promote their loyalty programs, including email campaigns and social media sharing
  
  

Links & Resources

Website: https://appstle.com/
Shopify App Store: https://apps.shopify.com/partners/appstle
LinkedIn: https://www.linkedin.com/company/appstle/
Twitter: https://twitter.com/appstleinc

Get access to more free resources by visiting the show notes at
https://t.ly/Wqans

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to design an effective loyalty program that goes beyond just points and builds lasting customer relationships. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com.

Topics discussed in this episode:

• How to get started with a loyalty program: Begin with small, simple rewards and gradually expand based on performance.
• Why loyalty programs are more than just giving points: They're about building ongoing connections and customer communities.
• Why personalization is crucial in loyalty programs: It allows for tailored experiences and more relevant communications.
• How to determine the right frequency for loyalty program communications: Base it on your product's purchase cycle and customer lifecycle.
• Why loyalty programs should be actively managed: Set-and-forget approaches often fail to deliver value.
• How to align loyalty rewards with brand values: Offering donations or sustainability-focused rewards can strengthen emotional connections.

Links & Resources

Website: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break
Shopify App Store: https://apps.shopify.com/loyaltylion
LinkedIn: https://www.linkedin.com/company/loyaltylion/
X/Twitter: https://twitter.com/loyaltylionhq

Get access to more free resources by visiting the show notes at
t.ly/1zTeK

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is Dastan Chikeev, Content Team Lead at growave.io.

Topics discussed in this episode:

• What factors contribute to a successful loyalty program, including analytics, customization, and active communication
• How micro-engagements like social media interactions can be rewarded to boost customer loyalty
• Why the value of loyalty points is a critical consideration for program success
• How email notifications play a vital role in maintaining customer engagement within loyalty programs
• Why accumulating hundreds of customer reviews is essential for building trust and credibility
• How tiered loyalty programs and creative rewards can differentiate a brand's offering
• What common mistakes merchants make when implementing loyalty programs
• Why loyalty programs are crucial for e-commerce success in an era of rising customer acquisition costs

Links & Resources

Website: https://www.growave.io/
Shopify App Store: https://apps.shopify.com/growave
LinkedIn: https://www.linkedin.com/in/dastan-chikeev/

Get access to more free resources by visiting the show notes at
https://t.ly/QXT_y

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challenges faced by countless 9-to-5ers, side hustlers, and solopreneurs who yearn for ecommerce success.

Claus Lauter will share his hard-won insights into why so many stumble and how to avoid those pitfalls. Discover the secret weapon that can transform your online venture into a six-figure empire – Founder's Sidekick.

Topics discussed in this episode:

• What "Founder's Sidekick" is and how it provides affordable, flexible coaching for entrepreneurs
• How the "Founder's Sidekick" program is structured and what pricing options are available
• What new developments are happening with the Ecommerce Coffee Break Podcast, including new sponsors and upcoming topics
• What the new Thursday newsletter offers, including curated news from about 50 different ecommerce sources
• What upcoming content listeners can expect, including exciting guests and summer masterclasses

Links & Resources

Website: https://founders-sidekick.com/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/clauslauter

Get access to more free resources by visiting the show notes at
t.ly/yqkPs


In this episode we talk about: Founders Sidekick, Business Growth, Entrepreneur Advice, eCommerce Strategies, Marketing Tips, Business Coaching, Overcome Challenges, Expert Advice, Online Business, Tailored Strategies, eCommerce Trends, Private Community, Conversion Optimization, Sales Growth, Customized Feedback, Video Coaching, Business Guidance, Entrepreneur Support, Work Less Profit More, Claus Lauter

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an e-commerce company. Our featured guest on the show is Leonardo Caracas, managing partner at jumpventures.co.

Topics discussed in this episode:

• Why product market fit is crucial before scaling: Reviews and customer feedback indicate if you've achieved the right fit
• How KPIs determine a company's scalability: Reviews, repurchase rate, average order value, and conversion rate
• What makes marketing the biggest challenge for growing ecommerce brands: Many founders excel at product but struggle with growth strategies
• Why solving a real problem or having true differentiation is essential for scalable growth: It protects against easy replication by competitors
• Why analyzing and optimizing a company's financial structure is a critical first step: A profitable structure is necessary for scalability
• Why Shopify is the preferred ecommerce platform for scaling businesses: Its ease of use and robust ecosystem support rapid growth

Links & Resources

Website: https://www.jumpventures.co/
LinkedIn: https://www.linkedin.com/in/leonardocaracas/

Get access to more free resources by visiting the show notes at
t.ly/DbFbZ

In this episode we talk about: Business Expansion, Business Growth Challenges, Business KPI, Ecommerce Growth, Ecommerce Marketing Advice, Ecommerce Scale Up, Ecommerce Strategy, Ecommerce Tips, Entrepreneurship Tips, Financing Business Growth, Growth Hacking, Managing Supply Chain, Market Validation, Product Market Fit, Scale Your Business, Scaling Online Businesses, Shopify Growth Tips, Startup Funding, Startup Scaling, Supply Chain Optimization, Team Structure For Growth, Venture Capital

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai.

Topics discussed in this episode:

• Why retailers face significant challenges in managing paid media campaigns across multiple evolving platforms
• How the shift to AI powered advertising has transformed the landscape for ecommerce businesses
• How Google's reinforcement learning algorithms work in Performance Max campaigns
• Why product data is becoming increasingly important in the age of AI driven advertising
• What the future holds for AI in paid media management and why human expertise will remain crucial

Links & Resources

Website: https://upp.ai/
LinkedIn: https://www.linkedin.com/company/upp-ai/
X/Twitter: https://x.com/upptechnologies

Get access to more free resources by visiting the show notes at
t.ly/eyBDK


In this episode we talk about: eCommerce, paid media, AI technologies, retailers, Shopify merchants, online stores, eCommerce growth, marketing advice, Google advertising, AI in advertising, performance max campaigns, PPC managers, paid media challenges, smart shopping, digital marketing, machine learning, retail strategies, product data platform, upp.ai, customer data, reinforcement learning, paid media managers, advertising spend, Google ads, eCommerce trends, AI Powered Marketing, AdTech, AI Advertising, Marketing Technology, AI Marketing, Google Ads, Performance Max

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!