In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.

Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders.

He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive and scale in today’s market.

Topics discussed in this episode:

• How Minimum Order Quantity (MOQ) kill new fashion brands.
• Why buying inventory upfront is risky.
• How eProlo automates global fulfillment.
• What custom branding adds to packaging.
• Why a small niche ensures better focus.
• How to transition from zero to millions.
• What role automated shop syncing plays.
• Why stable suppliers reduce business risk.
  
  

Links & Resources

Website: https://eprolo.com/
Shopify App Store: https://apps.shopify.com/eprolo
LinkedIn: https://www.linkedin.com/company/eprolo/
Facebook: https://www.facebook.com/Eprolo/

Get access to more free resources by visiting the show notes at https://tinyurl.com/3yanmjsf

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out.

Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days.

Topics discussed in this episode:

• Why the old copy-paste “guru” models are crashing in 2026.
• Why most new sellers fail before they even hit “launch”.
• Why high-ticket is safer than chasing low-ticket chaos.
• How to spot $1,000+ products that don’t bleed returns.
• The simple way to test a product without burning cash on ads.
• The real amount you need to start an ecom business the right way.
• Why a real brand beats hacks and keeps you in the game long-term.
  
  

Links & Resources

Website: https://dropshipbreakthru.com/
LinkedIn: https://www.linkedin.com/company/dropship-breakthru
Instagram: https://www.instagram.com/dropshipbreakthru
Facebook: https://www.facebook.com/dropshipbreakthru
X / Twitter: https://x.com/DropshipPodcast

Get access to more free resources by visiting the show notes at https://tinyurl.com/3j99a8we

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes.

Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns.

She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitability

Topics discussed in this episode:

• Why Shopify Plus brands use unique discount codes more often.
• Why static codes leak to coupon-sharing sites.
• How unique codes stop leaks and improve attribution.
• How unique codes allow more discounting without hurting brand perception.
• Which seasonal promos are the most common use case.
• Why welcome, win-back, and post-purchase offers matter in the customer life cycle.
• Why gift-with-purchase deals work so well for revenue and AOV.
• How smaller brands can start fast with new-subscriber and abandoned-cart offers.
  
  

Links & Resources

Website: https://www.seguno.com/
Shopify App Store: https://apps.shopify.com/partners/seguno
LinkedIn: https://www.linkedin.com/in/caramarin

Get access to more free resources by visiting the show notes at https://prourls.link/6yUt3P

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into the silent killer of e-commerce team productivity: using personal chat apps for work.

Guy Weiss, CEO and founder of ZenZap, shares how relying on apps like WhatsApp can quietly harm your business through security risks, employee burnout, and lost data.

He reveals the "hidden cost" of the "always on" culture and explains how a business-focused messenger can keep your company's secrets safe, integrate with your tools, and make your team highly productive.

Topics discussed in this episode:

• Why personal chat apps break work.
• The hidden cost of "always on" culture.
• Why personal apps ruin work/life separation.
• How your business IP is lost on employee phones.
• Why unstructured group chats cause missed orders.
• Why staff privacy matters as a business grows.
• How ZenZap solves complex communication.
  
  

Links & Resources

Website: https://www.zenzap.co/
LinkedIn: https://www.linkedin.com/company/zenzap/
Instagram: https://www.instagram.com/zenzapapp
YouTube: https://www.youtube.com/@zenzap_app

Get access to more free resources by visiting the show notes at https://tinyurl.com/yeym4uyb

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show.

He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business.

He also highlights the growing impact of AI on online shopping and ecommerce for both customers and suppliers.

Topics discussed in this episode:

• Why the 2025 goal of 100 episodes is happening.
• AI's huge impact is on online shopping.
• How the podcast started four and a half years ago.
• What the host learns from all interview guests.
• Why only 10% of global podcasts are active.
• Why most podcasts stop after episode seven.
• What "pod fade" means for new podcasters.
  
  

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://x.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at https://tinyurl.com/5hcc6uv4

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into the silent profit killer known as friendly fraud and chargebacks.

Simon Wijckmans, Founder and CEO of cside, shares how these false chargebacks risk your margins and payment accounts.

He explains what friendly fraud is, why it's so hard to fight, and how client-side security intelligence, combined with new programs like Compelling Evidence V3, can drastically reduce fraudulent chargebacks and potentially save your business from losing its payment processor.

Topics discussed in this episode:

• What is friendly fraud.
• How bad actors use it for profit.
• Why payment issuers make it easy for customers to file chargebacks.
• The hidden costs of fighting chargebacks.
• What volume of chargebacks constitutes a high-risk vendor and jeopardizes a payment account.
• Why gathering intelligence from the browser is critical for security and fraud prevention.

Links & Resources

Website: https://cside.com/
LinkedIn: https://www.linkedin.com/in/wijckmans/
X/Twitter: https://x.com/SimonWijckmans

Get access to more free resources by visiting the show notes at https://tinyurl.com/td78au49

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises.

Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability.

He explains how to gain a clear view of true profit and what to do with that information to drive business forward.

Topics discussed in this episode:

• Why many merchants get a profit shock at month's end.
• Why revenue-based decisions can hurt profits in e-commerce.
• How contribution margin bridges the gap between marketing and finance.
• What products are hidden cash cows or are actually unprofitable.
• How to calculate break-even point ROAS for individual products.
• Why Q4 strategy should be based on profit, not just sales.
• What Store Hero is: a profit-first e-commerce analytics tool.

Links & Resources

Website: https://storehero.ai/
LinkedIn: https://www.linkedin.com/company/storehero/
Twitter: https://twitter.com/StoreHeroApp

Get access to more free resources by visiting the show notes at https://tinyurl.com/dsay245p

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising.

Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok.

He also discusses the future of trust and AI characters in the content landscape.

Topics discussed in this episode:

• Why social algorithms now demand high-volume content daily.
• What makes a successful brand-creator relationship: emotion and performance data.
• Why Meta's Andromeda algorithm now wins with variety and volume of creatives.
• Why fake faces and AI-generated UGC are viewed as short-term gains with risk of backlash.
• How Billo uses AI to instantly generate the next creative from existing real human content.
• Why the future will require clear differentiation between real and AI content.

Links & Resources

Website: https://billo.app
LinkedIn: https://www.linkedin.com/in/smailys/

Get access to more free resources by visiting the show notes at https://tinyurl.com/y2zubc9w

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/