In this episode, we explore why high ad performance numbers don't always lead to a profitable business.

Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth.

You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling a lifestyle business.

Topics discussed in this episode:

• Why a 3x ROAS might still mean losing money.
• How vanity metrics point brands in the wrong direction.
• What makes MER a cleaner way to track impact.
• Why ROAS is easy for media buyers to inflate.
• How to sync Shopify and Meta for better tracking.
• What "A-plus players" with brand experience offer.
• How a 12-month forecast ensures future profitability.
• Why lifestyle brands keep creative close to home.
• What CFO-grade tools reveal about true contribution.

Links & Resources

Website: https://www.sunnysidecalifornia.com/
LinkedIn: https://www.linkedin.com/in/mattraminick/
Instagram: https://www.instagram.com/sunnysidecalifornia


Get access to more free resources by visiting the show notes at https://tinyurl.com/5enfjcrb

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In this episode, we explore how to fix messy product data and creative assets that slow down your brand.

Lynn Herman, APM Marketing Manager at Canto, explains how a digital asset management system acts as a single source of truth for your business. She shares why organizing content around your products—rather than random folders—helps you launch faster on Shopify and other marketplaces.

You will also learn how to maintain a consistent brand image and stop losing sales due to data errors.

Topics discussed in this episode:

• What a DAM system does for your content.
• Why you should organize assets by product SKU.
• How spreadsheets lead to manual data errors.
• How to create a launch once publish everywhere flow.
• What prevents friction in the approval process.
• How to push assets directly to Shopify stores.
• Why inconsistent images damage customer trust.
• What signs show you need a better asset system.
• How AI search finds specific brand images fast.
• Why centralizing data stops operational chaos.
  
  

Links & Resources

Website: https://www.canto.com/
LinkedIn: https://www.linkedin.com/company/canto/
Shopify Integration: https://www.canto.com/integrations/shopify/
X/Twitter: https://x.com/canto


Get access to more free resources by visiting the show notes at https://tinyurl.com/4n838wvz

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs.

Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today.

He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.

Topics discussed in this episode:

• How rising ad costs affect Shopify growth.
• What causes the "feedback loop" in ad spend.
• Why brands must identify their true ICP.
• How Clustie connects directly to Shopify data.
• What the one-click campaign builder automates.
• Why first-party data beats platform algorithms.
• How AI identifies high-propensity buyer groups.
• How to scale budgets without killing results.
  
  

Links & Resources

Website: https://www.fullvenue.ai/
Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segments
LinkedIn: https://www.linkedin.com/company/fullvenueai/

Get access to more free resources by visiting the show notes at https://tinyurl.com/yd2uxe9p

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we explore the rising threat of privacy lawsuits hitting e-commerce and CPG brands.

Richart Ruddie, Founder of Captain Compliance, explains how new legal technologies are helping attorneys target smaller businesses for tracking pixel violations.

He shares how brands can protect themselves by automating compliance, fixing broken consent banners, and staying ahead of rapidly changing state and federal laws to avoid massive legal fees.

Topics discussed in this episode:

• Why privacy lawsuits target CPG brands.
• How AI tech speeds up legal claims.
• What tracking pixels cause the most risk.
• Why common consent banners often fail.
• How session replay tools invite litigation.
• What 20 state laws mean for merchants.
• Why blocking EU traffic isn't enough.
• How automated portals handle data requests.
• What litigation protection shields offer.
  
  

Links & Resources

Website: https://captaincompliance.com
LinkedIn: https://www.linkedin.com/in/richartruddie/
YouTube: https://www.youtube.com/@captain-compliance

Get access to more free resources by visiting the show notes at https://tinyurl.com/mv6f5jj2

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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In this episode, we explore the best strategies for selling your e-commerce business and avoiding common mistakes that lower deal value.

Frank Kosarek, Co-founder of BizPort, explains how to prepare for a successful exit by getting your finances and operations in order. He shares tips on finding the right time to sell, understanding what buyers look for, and using a simple formula to value your brand.

Frank also talks about common deal structures and how his team uses AI to make selling faster and cheaper.

Topics discussed in this episode:

• Why investor demand for e-commerce remains strong.
• What two factors signal the best time to sell.
• What profit margins make brands more investable.
• How documentation gaps destroy potential deal value.
• How seller financing and earn-outs impact deals.
• What revenue levels change valuation multiples.
• How to prove brand equity with search data.
• How AI streamlines the business listing process.
  
  

Links & Resources

Website: https://biz-port.com/
LinkedIn: https://www.linkedin.com/in/frank-kosarek-496929b0/

Get access to more free resources by visiting the show notes at https://tinyurl.com/5n8sjadu

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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In this episode, we explore how to fix loyalty programs that rely too much on discounts.

Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers to earn points by playing mobile games instead of just spending money.

Jed breaks down how this strategy helps brands stay relevant every day without hurting their profit margins. He also discusses why modern loyalty needs to be fun and how to build a deeper connection with customers through their phones.

Topics discussed in this episode:

• Why traditional loyalty programs often fail
• How to stay top-of-mind between purchases
• How rewarded engagement builds durable bonds
• What makes points-earning feel too difficult
• How mobile games fuel new loyalty habits
• Why game studios fund your customer rewards
• Why over-discounting hurts your bottom line
  
  

Links & Resources

Website: https://adjoe.io/
LinkedIn: https://www.linkedin.com/in/jedstrong/
Instagram: https://www.instagram.com/adjoe.io/

Get access to more free resources by visiting the show notes at

https://tinyurl.com/szue9yy3

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.

Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders.

He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive and scale in today’s market.

Topics discussed in this episode:

• How Minimum Order Quantity (MOQ) kill new fashion brands.
• Why buying inventory upfront is risky.
• How eProlo automates global fulfillment.
• What custom branding adds to packaging.
• Why a small niche ensures better focus.
• How to transition from zero to millions.
• What role automated shop syncing plays.
• Why stable suppliers reduce business risk.
  
  

Links & Resources

Website: https://eprolo.com/
Shopify App Store: https://apps.shopify.com/eprolo
LinkedIn: https://www.linkedin.com/company/eprolo/
Facebook: https://www.facebook.com/Eprolo/

Get access to more free resources by visiting the show notes at https://tinyurl.com/3yanmjsf

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out.

Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days.

Topics discussed in this episode:

• Why the old copy-paste “guru” models are crashing in 2026.
• Why most new sellers fail before they even hit “launch”.
• Why high-ticket is safer than chasing low-ticket chaos.
• How to spot $1,000+ products that don’t bleed returns.
• The simple way to test a product without burning cash on ads.
• The real amount you need to start an ecom business the right way.
• Why a real brand beats hacks and keeps you in the game long-term.
  
  

Links & Resources

Website: https://dropshipbreakthru.com/
LinkedIn: https://www.linkedin.com/company/dropship-breakthru
Instagram: https://www.instagram.com/dropshipbreakthru
Facebook: https://www.facebook.com/dropshipbreakthru
X / Twitter: https://x.com/DropshipPodcast

Get access to more free resources by visiting the show notes at https://tinyurl.com/3j99a8we

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/