In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else.

Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster.

Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business.

Topics discussed in this episode:

• Why 90% of consumers leave slow-loading websites
• How e-commerce sites average 60 third-party apps that hurt performance
• What real user monitoring shows versus office testing
• Why third-party apps cause 75% of page load time and 70% of performance issues
• How proper sequencing works like an orchestra instead of a school band
• What 6-12% conversion rate improvements look like with speed optimization
• Why the 3-second rule varies by brand type and product
• How Perry Ellis got 15% conversion lift from 37% speed improvement
• What $5-10 million revenue businesses should prioritize for quick wins
• Why site speed optimization offers the best ROI with payback in weeks

Links & Resources

Website: https://www.yottaa.com/
Shopify App Store: https://apps.shopify.com/rapid-insite
LinkedIn: https://www.linkedin.com/company/yottaa/
Twitter: https://twitter.com/yottaa

Get access to more free resources by visiting the show notes at
https://tinyurl.com/tz65hvd4

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Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

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In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.

Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing.

Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email campaigns.

Topics discussed in this episode:

• Why mobile emails need clear designs
• How visual emails increase engagement
• What makes pop-ups boost lists
• Why email frequency drives revenue
• How CTAs enhance email clicks
• What DTC email mistakes to avoid
• Why testing pop-ups for revenue
• Why emotional emails create impact

Links & Resources

Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil

Get access to more free resources by visiting the show notes at
https://tinyurl.com/55r7hxvw

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Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

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In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed.

Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales.

Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms.

Topics discussed in this episode:

• Why TikTok Shop is growing faster than Amazon.
• How creators, not brands, drive TikTok sales.
• Why impulse buys lead on TikTok—for now.
• What makes TikTok videos drive sales.
• How to prep for TikTok Shop with data.
• Why mid-size brands win on TikTok.
• What price points work best on TikTok.
• How Charm.io tracks TikTok Shop trends.
• What bundling and creator tactics work.
• Why TikTok boosts both sales and awareness.
  
  

Links & Resources

Website: https://www.linkedin.com/in/nisenzon/
LinkedIn: https://www.linkedin.com/company/charm-io/
X/Twitter: https://twitter.com/CharmAnalytics

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2mf3ex8r

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Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

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In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs.

Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool.

The episode also introduces The Exchange—a new community program designed to help business owners and freelancers adapt to the AI era.

Sign up for the free waiting list at https://ecommercecoffeebreak.com/exchange

Topics discussed in this episode:

• Why fear of AI is holding entrepreneurs back.
• How AI is replacing entry-level and freelance jobs.
• Why burnout and imposter syndrome are so common.
• What business owners must do to stay competitive.
• Why AI should be your partner, not your threat.
• How AI boosts content, speed, and productivity.
• What to avoid with overhyped AI tools.
• Why community matters more in the AI era.
• How ‘The Exchange’ helps you pivot with AI.
• What you gain from joining a future-focused group.

Links & Resources

The Exchange Waiting list: https://ecommercecoffeebreak.com/exchange
Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4z4392c9

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.

Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.

He shares simple strategies to boost conversions, build trust, and grow your store.

Topics discussed in this episode:

• Why fixing conversions matters more than more traffic.
• What theme mistakes silently hurt your sales.
• Why clarity beats persuasion in e-commerce.
• How filters and menus boost category conversions.
• What checkout tweaks lift sales fast.
• How one post-purchase question reveals issues.
• Why AI boosts teams, not replaces them.
• How customer language improves descriptions.
• What a $60M growth story teaches about scaling.
• Why now is the best time to start e-commerce.

Links & Resources

Website: https://buildgrowscale.com/book-a-call
LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom
X/Twitter: https://x.com/BuildGrowScale
Instagram: https://www.instagram.com/build.grow.scale

Get access to more free resources by visiting the show notes at
https://tinyurl.com/367rhzxy

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Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert.

Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers.

You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for everyone.

Topics discussed in this episode:

• Why building websites is hard for beginners—and how Brizy makes it easy.
• How Brizy lets anyone design sites with drag-and-drop, no coding needed.
• What Brizy’s Shopify app adds beyond basic themes and templates.
• Why Brizy Cloud is a cheaper, simpler alternative to Shopify.
• How Brizy uses AI and Google data to build full sites in seconds.
• Why built-in popups and marketing tools give Brizy an edge.
• What Brizy does to keep websites fast and SEO-friendly.
• How agencies use Brizy’s white-label tools for their clients.
• Why syncing content across WordPress, Cloud, and Shopify matters.
• What’s stopping you from launching—Brizy helps you start fast.

Links & Resources

Website: https://www.brizy.io/
Shopify App Store: https://apps.shopify.com/brizy-1
LinkedIn: https://www.linkedin.com/in/bogdan-condurache-31ba747/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/y46r68hs

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this episode, we talk about how to get real Amazon reviews without breaking the rules.

Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews.

He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products.

Topics discussed in this episode:

• Why authentic Amazon reviews are more critical than ever for building consumer trust.
• What the new FTC rule means for Amazon sellers.
• How TestSquared's matching system works without breaking Amazon's rules.
• Why most reviews aren't five-star ratings and that's actually beneficial.
• What product categories work best for authentic review programs.
• How the 35-day review timeline varies by product type.
• Why 20 authentic reviews is the magic number for Amazon's algorithm.
• How proper vetting prevents fake testers from gaming the system.
• What the affiliate program offers for referral partners.
• Why being unconventional in marketing helps generate organic reviews.

Links & Resources

Website: https://www.testsquared.com/
Affiliate link: https://www.testsquared.com/affiliate
LinkedIn: https://www.linkedin.com/in/adammelenkivitz/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4h9sdwtn

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.

Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail.

Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right.

Topics discussed in this episode:

• What list growth really means for e-commerce brands.
• Why 84% of top Shopify brands use welcome popups.
• How popups drive 5-15% revenue increases.
• What makes the perfect popup discount offer.
• Why technical popup optimization matters more than design.
• How timing affects popup visibility vs conversion rates.
• What screen recordings revealed about user behavior.
• Why one-click opt-in eliminates the biggest conversion killer.
• How audience networks work while respecting privacy.
• What impact popups have on overall business performance.

Links & Resources

Website: https://recart.com/
Shopify App Store: https://apps.shopify.com/recart
LinkedIn: https://www.linkedin.com/in/somatoth/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2hp3phme

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!